Summer is conference season, and we all know preparing for a conference is an important part of the experience. Social media has become a powerful tool for connecting with people at conferences, driving traffic to your booth and letting your audiences at home know what you’re learning. Below are some simple tips for being social media-ready at a conference or event.
Plan ahead. Ensure you have a designated tweeter while you’re attending. If several employees from your company are attending, don’t duplicate efforts and post the same content. Be sure you know the basics before attending: booth number, hashtag, speakers info., etc.
Consider bringing a portable charger for your phone. Outlets can be scarce at conferences and posting on social media all day will suck your battery dry. Most importantly, post ahead of the conference. Let others know you’ll be there.
Use the appropriate hashtag. Be sure to use the correct hashtag while tweeting. We’ve seen companies use two or three different hashtags while attending a conference. This can be very confusing and you may lose credibility.
Post photos and videos. I cannot stress enough how important it is to post visual content while you’re there. People want to see what’s happening. Photos also appear more prominently on the feed and you may have a better chance of being retweeted. What should you take photos of? Include photos of employees, your booth, speakers, etc. Keep it professional. If you’re heading to a bar after, it’s probably best not to include that shot (literally!).
Engage. Retweet interesting posts, mention speakers Twitter handles in your tweets, etc.
Include names. Mention who is at your booth and include name(s) and title(s). Double check to make sure the spelling is correct.
Drive traffic to your booth. Give attendees a reason to stop by your booth. Offer prizes (gift cards, iPads, etc.) or promote a new product.
Don’t disappear when it’s over. Just because it is over doesn’t mean you need to vanish. Discuss your favorite session or speaker, what you’re looking forward to next year, etc.
Before your next conference, you’ll be fully prepared. Enjoy conference season and happy tweeting!