Glatfelter Risk Control Receives Public Sector Safety Award

Department head and team recognized for contribution to ASSE technical literature

July 29, 2013 — Daniel Mahoney, CIH, CSP, Vice President of Risk Control at Glatfelter Public Practice (GPP) was the recipient of the American Society of Safety Engineers (ASSE) Public Practice Specialty Safety Professional of the Year Award. This award program recognizes safety professionals who have made a significant contribution to advancing the profession.

The award was announced on June 26th at ASSE’s Safety 2013 Professional Development Conference & Exposition in Las Vegas.

Mahoney and his team at the GPP Risk Control Department are active ASSE members. This award recognized the entire department for their consistent publication of valuable technical articles in the ASSE Public Sector Practice Specialty Newsletter.

Mahoney has been a part of the Risk Control team at Glatfelter Public Practice for 9 years. He is a Certified Industrial Hygienist (CIH), and Certified Safety Professional (CSP) and holds a bachelors of science from The Pennsylvania State University. As Vice President of Risk Control, he consults with clients to reduce risks, helps policyholders respond to employee concerns and provides management guidance in industrial hygiene, health, safety, transportation and property risk management.

About Glatfelter Program Managers
Glatfelter Program Managers (GPM) is a strategic business unit dedicated to Glatfelter Insurance Group’s program business. Based in York, Pa., GPM is one of the premier managers and recognized specialists of niche markets in the country. GPM manages and markets several specialty programs, including VFIS for fire departments, ambulance and rescue squads, and 911 centers; Glatfelter Public Practice for educational institutions, municipalities, independent school bus contractors and water/sewer entities; Glatfelter Healthcare Practice for skilled care, assisted living, independent living, continuing care retirement communities (CCRCs), personal care and group homes, hospice, home health care agencies and other private homecare agencies; and Glatfelter Religious Practice for churches, synagogues and other religious institutions.

Advertisements

Innovative Office Products Hires New Marketing Director

Marian Watkins joins Lehigh Valley manufacturer

EASTON, Pa. – July 25, 2013Innovative Office Products, Inc. (www.LCDarms.com), today announces Marian Watkins has joined the Easton, Pa.-based company as its new marketing director. Previously, Watkins spent more than four years with Dorman Products in Colmar, Pa., where she most recently served as marketing manager.

“Innovative continues to roll out new products that help workplace environments adapt to the ergonomic and space-saving needs of today’s workforce,” said Joe Tosolt, president of Innovative Office Products. “Marian is an excellent addition to our team, and her experience with product marketing will prove valuable to the new product launches we’re planning in the months ahead.”

In her new role, Watkins will be responsible for leading the company’s marketing strategies across all platforms, developing customer marketing programs, and launching integrated product marketing plans. She will report directly to Tosolt.

“With the recent launch of the Easton Lean Tools brand and a number of new products in the pipeline, it’s an exciting time to join Innovative Office Products,” said Watkins. “I’m eager to contribute to the forward momentum of the company and its success.”

Watkins, a resident of Emmaus, Pa., earned her bachelor’s degree in marketing from the LIM College in New York.

About Innovative Office Products, Inc.
Innovative Office Products, Inc. (www.lcdarms.com) blends function and style that improve ergonomics, save space and increase the flexibility of the modern office. Based in Easton, Pa., Innovative office mounting solutions that range from flexible radial arms to space-saving mounts for desk and wall.

When to Hop Off the Facebook Bandwagon

Jump Off

via Flickr user psmithy

In my internal life as a secret pundit, I hold strong, unpopular opinions on a wide range of topics. I’ll spare you my monologue on the proper storage of tomatoes, but let’s discuss my wildly unfashionable opinions on Facebook, which are probably more relevant to your interests.

Here’s a radical thought: Facebook doesn’t work that well for some brands, particularly small B2B service providers. Yes, that Facebook—the stuff of marketing mavens’ dreams. For many, it turns into a marketing nightmare; after devoting time and energy to creating and curating a brand page, a chorus of crickets greets you instead of legions of grateful fans.

Many self-proclaimed social media experts will suggest that you are doing it wrong. That is true in some cases, but not all. If Facebook isn’t working for you, I think there are a few reasons it is more than okay to stop using your brand page.

It’s cost prohibitive

Contrary to popular belief, using Facebook as a PR and marketing tool is far from free. It is time-intensive, no matter what strategies and tools you use. It’s cliche but true: at work, time is money.

To get the most out of a Facebook brand page, you should spend time and money not only perusing and posting, but also creating videos and custom visual content like infographics, memes and quality photos. Last time I checked, graphic designers don’t work for free. Plus, paid ads, contests and promoted posts are often the only way to get any semblance of a noticeable boost in fans and engagement. This could be time and money well-spent, but not if you don’t see results.

Your content never meets its mark    

When I say engagement, I’m not speaking in abstract jargon. What I mean is people seeing, liking, commenting beneath and clicking thru to your content. On Twitter, engagement defined this way is possible any time someone logs on and scrolls through their feed. On Facebook, what someone sees on their News Feed depends on a number of factors analyzed by the company’s EdgeRank algorithm, which you can read more about here.

From a personal user’s perspective, there are advantages to EdgeRank and otherwise being in control of your News Feed. For example, with a few clicks, you can hide future posts from your Facebook-addicted auntie and never again be subjected to her semi-literate rants on the tyranny of everyday objects.

However, the same tool may prevent a user from being exposed to your brand’s content, even if s/he would like to see it—which s/he presumably does, since s/he “likes” you. Users rarely return to a brand’s Facebook page after they have liked it, so they won’t see your pithy posts there. And if you don’t share a photo, it is unlikely that they will see a post in their News Feed. As many have lamented, EdgeRank prefers gimics over content that is relevant to your audience. If you provide B2B services, or something that is equally ill-matched to meme-ing or Harlem Shaking, you just may never stand out.

There are other options    

Should you want to stand out on Facebook? This question nags me. For companies that provide consumer products or entertainment, the Facebook News Feed is a natural fit. You want to be (and often are) an integral part of your customers’ personal lives, so you fit in snugly between a cousin’s baby pictures and political rants from college friends.

For most other kind of brand, the Facebook News Feed is an awkward fit, like trying to wear the clothes you thought were cool at age 15. No one thinks you look cool in those JNCOs, and no one wants to hear about some esoteric corporate service while they are perusing their iPad on the couch.

In the wide world of digital marketing and PR, there exist many more agreeable options. If you are struggling with Facebook and don’t even enjoy the medium, maybe it’s time to redirect your efforts elsewhere. Perhaps your time and energy could be better spent on Twitter, LinkedIn or a blog. Read case studies, ask around and give a new network a try.

I’m far from the first person to suggest Facebook isn’t the social media marketing magic bullet, but I don’t think many take action in response. Has anyone out there abandoned their Facebook strategy? Tell us about it in the comments.

Brownyard Group Introduces Revamped Website

Site redesign provides a better user experience for customers and agency partners

Bay Shore, N.Y.July 22, 2013 — Brownyard Group is pleased to announce the launch of their redesigned website www.brownyard.com. The specialty program administrator has refreshed the design and content of their site to make it more accessible for all users, from current and prospective insureds to agents and industry partners.

The intuitive interface and easy navigation, as well as the updated program information and visuals deliver an enhanced user experience. These features will assist agents in evaluating products for their clients and in accessing the library of customizable marketing materials.

Though its look has changed, the web address remains the same — visit www.brownyard.com to view the new site.

About Brownyard Group
Brownyard Group is a program administrator that has developed and provided specialized insurance programs for select industries for more than 60 years. These industries include security guards, pest control operators, cosmetics manufacturers, alarm systems, private investigators and security consultants and the beauty industry. In 1993, Brownyard established Brownyard Claims Management, a loss prevention and full-service insurance claims facility.
The company is based in Bay Shore, N.Y.

Don’t leave your clients in the dark

brantleydavidson / Foter / CC BY

Changes to social media platforms occur frequently. Sometimes it’s difficult to stay up-to-speed with all the social platforms. It’s important to keep clients well-informed of what’s happening on their social media platforms.

Here are a few tips to keep clients informed:

  • Keep clients up-to-date on changes occurring on relevant platforms. If there’s a change to Pinterest, but they’re not on it the site, there’s probably no need to inform them of a particular change.
  • Only share major changes. Clients receive enough emails. Keep them informed if the change is significant to their account(s) and worth sharing. If there’s a new layout on a social media platform that will affect their page, it’s worth sharing.
  • Keep it short, but informative. Provide a sentence or two about the change. Always provide a link or attachment that explains in detail about the social media change in case they would like more information.
  • Give them a timeframe of when the change will take place (if possible). Sometimes it difficult to gauge exactly when a change will occur, but even giving them a ballpark estimate can be helpful.

Do you have any additional tips or suggestions to share? Comment below.

Photo credit: brantleydavidson / Foter / CC BY