Monthly Archives: January 2014

Recurring Role: Insurance Agent Stars in Web Series

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American Modern Insurance Group: The Build

Listen to the Friday, Jan. 24, 2014, radio interview of Adam Boca with Kentucky’s 93 WKCT News Talk radio about his fourth episode on the popular web series, The BUILD. Adam, a licensed insurance agent with the National Corvette Museum in Bowling Green, KY, filmed a series of episodes in June 2013 that began airing in January.

The series, with thousands of viewers tuning in via YouTube and Facebook, follows the step-by-step rebuild and restoration of a classic 1965 Chevelle Malibu SS.

The BUILD is sponsored by American Modern Insurance Group, a Kimball Communications’ client, and is filmed just outside Cincinnati, Ohio.

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Why it’s a bad idea to link Facebook and Twitter posts

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I sometimes cringe when I see Facebook and Twitter posts/accounts linked. Linking accounts automatically posts the same content from one account directly to another account. My initial thought when I see a Facebook account linked to a Twitter account or vice versa is a robot is running the account. I fear no one is listening to their customers on a given platform if the two are linked.

Brands may think it makes sense to link these accounts for a few different reasons. Someone running the account simply may not realize he/she should not be linking the accounts. Brands may think it saves a significant amount of time and cuts out a step.

Though it may save brands a minute or two, it may hurt the business in the long run. Yet, some companies still link their posts. Below, I’ll discuss why it make sense not to connect Facebook and Twitter accounts.

striatic / Foter.com / CC BY

Here are a few reasons not to link Facebook and Twitter posts/accounts:

  • Linking accounts gives brands a robotic feel. It can make it seem like brands are not listening.
  • Less clicks may occur when posts are the same across networks.
  • It lacks personality. It’s like a machine is just spewing out information and tweets instead of a human.
  • There’s no conversation/engagement when Facebook is linked to Twitter. Brands could be engaging with other accounts and mentioning Twitter handles.
  • Often people pause when they see accounts linked and may be less likely to visit a page.

If time is an issue, which it is for most, take advantage of a social media management platform. This will allow brands to login to one account to manage multiple social media networks. This way businesses won’t have to login to Facebook and Twitter separately. We like HootSuite and SproutSocial for managing our accounts.

Photo credit: striatic / Foter.com / CC BY

Larissa Tosch Named Chief Information Officer of Glatfelter Insurance Group

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YORK, Pa., Jan. 6, 2014—Glatfelter Insurance Group (GIG), an all-lines, full-service insurance broker, today announced the promotion of Larissa Tosch to vice president/chief information officer (CIO). In this new role, Tosch is responsible for leading and overseeing GIG’s information technology infrastructure and staff, as well as application systems.

A GIG associate since August 1999, Tosch has worked through positions of increasing responsibility and leadership, most recently serving as applications director. In 2009, she began GIG’s PMO program and governance initiatives, and managed nearly all of the company’s insurance applications at various times.

She was previously manager of business systems and an application developer, and she has also worked closely with the GIG business unit. Tosch has a bachelor of science degree in Computer Science from Elizabethtown College and is currently pursuing an MBA at York College.

“We’re fortunate to have Larissa step up to this very important position,” said Anthony P. Campisi, president/CEO of GIG. “Her significant experience—in IT, insurance and at Glatfelter—makes her a perfect fit and we look forward to her contributions in the years ahead.”

Tosch assumed the role of vice president/CIO effective January 1, 2014. She replaces retiring CIO Wayne Umland, who held the position for 16 years.

About Glatfelter Insurance Group
Founded in 1951, Glatfelter Insurance Group (www.glatfelters.com) is an all-lines, full-service insurance broker marketing property, casualty, life, accident and health insurance products and risk management services on both a retail and wholesale/specialty basis throughout the United States. The company is headquartered in York, Pa., with five marketing offices across the country and a network of more than 4,500 independent agents and brokers. An employee-owned company, Glatfelter has more than 500 associates serving the insurance needs of more than 30,000 clients in all 50 states, placing it among the top 25 privately owned insurance brokers in the U.S.

Ecopax Introduces New To-Go Paper Container Line

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Athena collection offers food service providers customization options, quality

EASTON, Pa. —Jan. 6, 2014— Ecopax Inc., a leading manufacturer of single-use plates and takeout containers based in the Lehigh Valley, today introduces its Athena paper container product line. Acutely aware of foodservice operators’ needs in today’s competitive marketplace, this product line strikes a balance among end-user experience, performance and aesthetic appeal.

The Athena line differs from many round paper containers currently in the marketplace by avoiding the high, bucket-shaped walls that detract from the end-user experience. The Athena line’s lower-wall design results in consumers enjoying the familiar experience of eating out of a bowl rather than trying to eat out of a bucket.

The Athena line is suitable for both cold and hot meals. Salads are well presented through the crystal clear lid, which is also vented to insure hot foods remain fresh. Moreover, Ecopax engineered the rim of the containers to securely snap shut, resulting in a secure fit that prevents leakage.

Custom printing is another feature of the Athena line. Multi-color graphics and QR codes are an essential channel to connect with customers. Foodservice operators can leverage the feature for branding, post-purchase advertising and promotions.

“Great packaging enhances customer satisfaction,” said Christina Wong, vice president of operations for Ecopax. “Our new paper containers offer performance and aesthetics. They are the perfect substitution to monochromatic plastic packages. Our customers will be able to better engage their end-users through customized messaging.”

The Athena line is available in three sizes — 24oz., 32 oz. and 48 oz. Ecopax also offers Athena line with a microwave safe feature.

ABOUT ECOPAX
Ecopax is a leading manufacturer of single-use takeout containers and consumer tabletop ware that are made with foam, paper and plastic designed to accommodate a variety of needs in the food service and consumer industries. For more information, please call (484) 546-0700 or visit EcopaxInc.com.