I sometimes cringe when I see Facebook and Twitter posts/accounts linked. Linking accounts automatically posts the same content from one account directly to another account. My initial thought when I see a Facebook account linked to a Twitter account or vice versa is a robot is running the account. I fear no one is listening to their customers on a given platform if the two are linked.
Brands may think it makes sense to link these accounts for a few different reasons. Someone running the account simply may not realize he/she should not be linking the accounts. Brands may think it saves a significant amount of time and cuts out a step.
Though it may save brands a minute or two, it may hurt the business in the long run. Yet, some companies still link their posts. Below, I’ll discuss why it make sense not to connect Facebook and Twitter accounts.
Here are a few reasons not to link Facebook and Twitter posts/accounts:
- Linking accounts gives brands a robotic feel. It can make it seem like brands are not listening.
- Less clicks may occur when posts are the same across networks.
- It lacks personality. It’s like a machine is just spewing out information and tweets instead of a human.
- There’s no conversation/engagement when Facebook is linked to Twitter. Brands could be engaging with other accounts and mentioning Twitter handles.
- Often people pause when they see accounts linked and may be less likely to visit a page.
If time is an issue, which it is for most, take advantage of a social media management platform. This will allow brands to login to one account to manage multiple social media networks. This way businesses won’t have to login to Facebook and Twitter separately. We like HootSuite and SproutSocial for managing our accounts.