Chef Polignano of the Ryland Inn brings his own flavor to one of the state’s premier restaurants

Fulfilling one of his culinary dreams, Chef Craig Polignano of Basking Ridge, New Jersey joins the Ryland Inn as its newest executive chef. Find out how he and one of the best eats in New Jersey are making Craig a top chef and the Ryland Inn a top restaurant, in this NJBIZ feature story.

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How can hotels use social media during a crisis response?


Photo credit: Mark Emery Photography via Foter.com / CC BY-NC-ND

The majority of hotels recognize the critical need for crisis response planning. But have they factored in social media? Over at Hotel Executive, Gary explains eight ways hotels can be effectively using social media during a crisis response.

 

#RFTweet: And now for something completely different

Yesterday, Aloft Hotels officially ended their novel #RFTweet process. Most businesses vet PR agencies through a time- and paper-consuming Request for Proposal (RFP) process, one with which we have ample experience. We were game to try something new in the pursuit of a fun, new client.

If you follow @kimballpr on Twitter, you’ll notice that we aren’t hourly tweeters like many other agencies. Frankly, we’re busy writing and calling and posting and tweeting for our clients. But don’t let that lull you into think we can’t deploy our social media skills when necessary. We did what we’re best at, producing a thoughtful yet timely, multimedia-enhanced pitch. Even if we don’t get a call for the second round of vetting, this was a valuable exercise in practicing what we preach, namely:

  • Acting, not reacting, on social media
  • Incorporating video, photos and fun
  • Making use of evergreen content

See our Storify of the experience for the full story.

[View the story “#PitchAloft with Kimball PR” on Storify]