Consistency Matters on the Social Web

When it comes to managing social media platforms, consistency matters. From the content that is shared to the voice/tone, being consistent is vital. Below we explore a few ways to keep everything in sync.


mkhmarketing / Foter / Creative Commons Attribution 2.0 Generic (CC BY 2.0)

A few things to consider …

  • Frequency matters. Ensure content is shared regularly on platforms. Posting four to five times a week? Stick with that posting schedule that disperses your posts evenly across the week. Avoid disappearing on platforms for an extended period of time.
  • Avoid randomness. Stick with content related to the industry or your brand identity. It can be confusing when seemingly random content is shared especially if someone is visiting the page for the first time.
  • Voice consistency matters. Be sure the voice and tone is similar when posting, responding or engaging with others especially if a few people manage the account. This helps establish a friendly rapport.
  • Keep the company name consistent. Avoid confusion and stick with the same company name. For example, decide whether or not your will use your company or brand’s full name or acronym.
  • Keep the logos uniform across all platforms. If you have different versions of your logo, ensure you are using the same one across social accounts. This helps people find and recognize you across platforms.

Feel free to share any additional tips in the comments!

Photo credit: mkhmarketing / Foter / Creative Commons Attribution 2.0 Generic (CC BY 2.0)

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