Responding to Golden (State) opportunities

I was recScreen Shot 2016-07-20 at 2.16.36 PMently reminded that publicity is perhaps one of the most important tools for a non-profit organization. Athletes C.A.R.E., a student athlete organization focused on ending homelessness and hunger, received an unexpected shout out from Nick Young of the L.A. Lakers on a recent episode of Cupcake Wars: Celebrities.

This was an unplanned windfall for Athletes C.A.R.E., but absent a plan to respond and capitalize on the event, it would have ended as a one-time happening missed by many.

Fortunately, Athletes C.A.R.E. took advantage of its active social media presence. For non-profits, leveraging social media can mean a huge boost in messaging attention, and even fundraising.

The first step is to post about the event. Take to every platform where you have an active presence and let followers know your organization has been publicly recognized. In those posts, be sure to tag the relevant names and organizations. For Athletes C.A.R.E., this meant tagging Nick Young, the L.A Lakers, The Food Network and Cupcake Wars. By tagging the appropriate parties (and their social media accounts) you widen the reach of your post and expose your organization to broader audiences. Now not only will your followers see the post, but the followers of anyone you tag will see the post as well.

Additionally, you can reach out to your local newspaper and other local media outlets to alert them of events such as having Nick Young reference your non-profit on national television. Something at that level might warrant a local news story.

Finally, you can follow-up two or three more times via social media over the course of the following week, pointing out different aspects of the initial event to extend the message and the reach. However posting more than that will likely be unwelcome. And any additional social posts about the event should be broken up by other content on social media.

With limited budgets and personnel, publicity and social media are two of the strongest tools in a non-profit’s arsenal. The ability to capitalize on and expand your organization through opportunities such as the situation with Athletes C.A.R.E. will strengthen your organization and help spread your message.

This post is courtesy of Cassidy Taylor, Lafayette College class of 2017, Kimball’s summer 2016 intern.

Breathtaking Addison Wolfe listing featured as WSJ House of the Day

Take a peak inside Carousel Farms, a 32-acre New Hope, Pennsylvania property featuring a beautiful farm house, restored barn and 15,000 lavender plants, with this Wall Street Journal House of the Day feature. This unique property is listed by boutique Bucks County firm Addison Wolfe Real Estate.

Landmark Hospitality describes their secret to success

NJ Biz recently sat down with co-founder and president of Landmark Hospitality, Jeanne Cretella to discuss how the company has expanded and grown in the rapidly changing hospitality industry.

Read more about the rich history of Landmark Hospitality here.

 

Behind the Headlines with Eileen Coyne

behind-the-headlines-hiCision, one of the world’s most prominent global media intelligence companies, recently reached out to the newest addition to the Kimball Communications team, Eileen Coyne, to talk about public relations.

In her interview, Eileen discusses the importance of creating meaningful content, insights for relationship building and the all-important need for strong writing skills in the world of PR.

Click here for the complete interview between Cision and our own Eileen Coyne.

4 things to look for before you post to social media

Social media tools are designed to be easy to use—but they’re not always easy to use well. Between typos, hasty responses and toggling multiple accounts in one dashboard, posting to social media can be perilous. What’s a social media manager to do?

Being careful doesn’t need to take a lot of time. Check out this checklist before the next time you hit “post.”

KPR-Before you post-Infograph

 

Eileen Coyne Joins Kimball Communications

Kimball Communications is proud to announce Eileen Coyne has joined the Philadelphia agency as its newest public relations manager, as noted in O’Dwyers and the Philadelphia Business Journal today.

Coyne will be tasked with developing and executing client strategies and tactics, and leading certain PR accounts for the agency.

She joins Kimball Communications after having served most recently as an account manager with marketing and PR firm IMRE,  which is headquartered in Baltimore. Before that she was a senior communications coordinator for Nationwide Insurance.

After graduating from Loyola University Maryland with a degree in Communications, Coyne began her career as a journalist working with several prestigious business trade publications in Washington, D.C. and Ohio before making the transition to a career in public relations.

She can be reached by email at ecoyne@kimballpr.com or at the office at (610) 559-7585

Coast-to-Coast New Clients Expand Our Reach in Real Estate, Hospitality

Today’s edition of BullDog Reporter features news regarding two new Kimball Communications clients: Alain Pinel Realtors and Landmark Hospitality. Read more about the work we’ll be doing for clients from coast to coast from Bulldog Reporter.