Consistency Matters on the Social Web

When it comes to managing social media platforms, consistency matters. From the content that is shared to the voice/tone, being consistent is vital. Below we explore a few ways to keep everything in sync.

mkhmarketing / Foter / Creative Commons Attribution 2.0 Generic (CC BY 2.0)

A few things to consider …

  • Frequency matters. Ensure content is shared regularly on platforms. Posting four to five times a week? Stick with that posting schedule that disperses your posts evenly across the week. Avoid disappearing on platforms for an extended period of time.
  • Avoid randomness. Stick with content related to the industry or your brand identity. It can be confusing when seemingly random content is shared especially if someone is visiting the page for the first time.
  • Voice consistency matters. Be sure the voice and tone is similar when posting, responding or engaging with others especially if a few people manage the account. This helps establish a friendly rapport.
  • Keep the company name consistent. Avoid confusion and stick with the same company name. For example, decide whether or not your will use your company or brand’s full name or acronym.
  • Keep the logos uniform across all platforms. If you have different versions of your logo, ensure you are using the same one across social accounts. This helps people find and recognize you across platforms.

Feel free to share any additional tips in the comments!

Photo credit: mkhmarketing / Foter / Creative Commons Attribution 2.0 Generic (CC BY 2.0)


TeenCentral.Net Educates Teens about Dating Violence

Online graphic novel educates teens about domestic violence, offers resources

Schnecksville, Pa. – One in three teens will experience some form of abuse from someone they are dating. To raise awareness of dating violence and help abused teens get help, TeenCentral.Net today announces the launch of ‘A Good Date Gone Bad.’

This online graphic novel – another in a series of themed sections on TeenCentral.Net – provides teenagers with information about domestic violence, including signs of dating violence, advice to handle an abusive date, and a safety plan to help teens avoid abuse.

“Although we hear about domestic violence in the news sometimes, dating violence among teens, which occurs with alarming frequency, is rarely discussed in public,” says Julius Licata, Ph.D., director of TeenCentral.Net. “Teens often don’t know what is normal or abnormal in a relationship. Because they may not recognize certain behaviors as abusive, ‘A Good Date Gone Bad’ offers insight and help for teens with concerns.”

‘A Good Date Gone Bad’ provides an interactive quiz to help teens identify if they are in an abusive relationship followed by steps on how get help. The steps include a list of certified websites and hotlines for victims to call. Another important section of the site is the safety plan, which encourages teens to have a plan in place that has been shared with trusted individuals to lower chances of being abused.

TeenCentral.Net is a unique prevention, intervention and aftercare website developed by KidsPeace, a national not-for-profit mental and behavioral healthcare charity headquartered in Lehigh Valley, Pa. TeenCentral.Net’s mission is to help teens safely and anonymously tell their stories and receive sound advice within 24 hours from specially trained volunteers and counselors. All postings by teens and volunteers are reviewed by Master’s level clinicians before appearing on the site. To learn more, visit TeenCentral.Net.

Shawn Yingling Takes the Helm at Glatfelter Healthcare Practice

York, Pa. — May 5, 2014 — Glatfelter Program Managers (GPM), a strategic business unit dedicated to Glatfelter Insurance Group’s program business, has appointed Shawn Yingling as president of Glatfelter Healthcare Practice, effective today. Yingling is currently president of Glatfelter Religious Practice (GRP) and will maintain this role.

Yingling is a 26-year veteran of insurance program business. In 1988, he joined Glatfelter as a commercial underwriting specialist for the VFIS program, and then joined the Claims Department as a liability claims representative. Later, he was promoted to regional marketing representative for Glatfelter’s Ambulance Insurance Services, served as a producer for VFIS and then was promoted to Pennsylvania marketing and sales manager. In 2012, he was hired to lead GRP.

Licensed in all states, Yingling’s insurance designations include: Associate in Underwriting (AU), Associate in Claims (AIC), Accredited Advisor of Insurance (AAI), Associate in Insurance Services (AIS), Associate in Customer Services (ACS) and Certified Professional Insurance Agent (CPIA). He is currently working toward the Chartered Property and Casualty Underwriter (CPCU) and Associate in Management (AIM) designations. Yingling holds a bachelors’ degree from the Pennsylvania State University.

Sue Federinko, who led GHP as a senior vice president since 2013, retains this title as she moves to a leadership role on GHP’s sales team and assumes responsibility for all relationships with the program’s “Most Valuable Producers (MVPs).” She will also oversee all GHP territory east of the Mississippi and is responsible for expanding GHP’s distribution.

About Glatfelter Program Managers (GPM)
GPM ( is a strategic business unit dedicated to Glatfelter Insurance Group’s program business. Based in York, Pa., GPM is one of the premier managers and recognized specialists of niche markets in the country. GPM manages and markets several specialty programs, including VFIS for fire departments, ambulance and rescue squads, and 911 centers; Glatfelter Public Practice for educational institutions, municipalities, independent school bus contractors and water/sewer entities; Glatfelter Healthcare Practice for skilled care, assisted living, independent living, continuing care retirement communities (CCRCs), personal care and group homes, hospice, home health care agencies and other private homecare agencies; and Glatfelter Religious Practice for churches, synagogues, temples and other religious institutions.