How We’ll Spend Our Summer Down Time

For many of us, the memory of required childhood essays about how we spent our summer vacations remains vivid. While summer essays are no longer required for us, our team opted for a bit of proactive nostalgia by sharing a few of our summer plans before a single beach footprint, cracking of book spines or scheduling of an Airbnb, is attempted. 

Logan Thompson

I’m escaping the East Coast heat to visit Colorado for the first time. I can’t wait to see the mountains out west! My other summer plans include attending my brother and sister-in-law’s baby shower, going to my parents’ beach house, searching for a wedding dress and channeling the early-2000s at a Hilary Duff concert. 

Bianca Pell

I’m planning to see Ariana Grande in concert for the first time before joining my family for a much-needed beach vacation afterward. Otherwise, I’ll be taking advantage of the few months of sunshine in Massachusetts by celebrating the 4th of July on a trip with friends. 

Kate Glaviano

Other than a few pre-planned, small excursions this summer, I’m hoping to keep things pretty calm. My family and I are going to see singer-songwriter Tyler Childers in concert in July. I’m also planning to tackle some backyard projects with my mom, to enjoy plenty of park days with friends and to spend some downtime at home in between. 

Liz Rubino

Summer fun starts with our annual family getaway to the beach. It’s always a great time! We also have a trip planned to visit Canada with our good friends. Otherwise, we are looking forward to seeing our friends and enjoying lots of lobster.

Mike Madry

This summer is going to be very wedding-heavy for me. I have three on the books, all of which are taking place in my home state of Pennsylvania. My brother is attending all of them, so it will be awesome to get to spend some time with him.

Cassidy Taylor

Starting July 1, new Mom Cassidy Taylor will be returning to work. She will, of course, also be sharing several firsts with Baby Jackson this year along with her husband, Matt. This includes baby’s first fireworks display celebrating the 250thanniversary of American Independence. 

John Forberger

Next weekend we will be attending the first-ever Major League Pickleball tournament in St. Petersburg. The host facility, opened by a friend, is called St. Pete Athletic, and 60 top pros in North America, including the phenom Anna Leigh Waters, will be there. And yeah, I know the names of pickleball pros as any good South Florida resident should.

Paul Eagle

This July I’ll be headed to Austin, Texas to celebrate my son Austin’s birthday. (Yes, that is his name.) The rest of the summer will consist of smaller get-aways to swim in Lake Tahoe, eat oysters in San Francisco, hike with our dog, Angus, at Scott’s Flat Lake and tackle two new rock biographies, including Sing Backwards and Weep, the Mark Lanegan Story, and Even The Good Girls Will Cry, A 90’s Rock Memoir by Melissa Aug Der Mauer.

Eileen Coyne

Every summer my family vacations with close family friends at the Jersey Shore. With six boys between the two families, it’s always a fun adventure. Though the sandcastle-building days may be behind us, no one seems to age out of jumping from the dock into the bay with the occasional “Watch this, mom!”

Rod Hughes

With the big event being my brother’s beach wedding in late July at the Jersey Shore, the rest of our plans this summer are low-key by comparison. Ron Chernow’s biography of Mark Twain continues to call to me from my bedside table as a must-complete summer project. I’ll need to find one more to maintain parity with Paul Eagle’s summer reading list. The rest of the calendar will be filled with coffee and lunch meetups with friends. From all of us at Kimball Hughes PR, we wish you an enjoyable summer!

Why Smart Companies Want Journalists on Their PR Teams

When I was a working journalist, I sometimes hung up on public relations people who called my office. I regret doing so because now I’m on the other end of the line.

While my response back then showed a lack of maturity as well as patience, my reasoning was on somewhat solid ground. Well intentioned, no doubt, those I hung up on would lead the call with some version of the following: “I’m calling on behalf of XYZ company, and I’m just following up to see if you received the press release I sent you by fax.”

In addition to dating myself, the above illustrates how the PR person never considered the perspective of his audience: me, a working journalist.

On any given day, we would receive about one dozen press releases along with two or three menus from local lunch spots promoting that day’s specials. The 1990s were wild; loaded with possibilities and dining options. Still, we had a small team and responding on receipt to each release was never going to happen. Also, there’s nothing remotely engaging about the above phone pitch. Would you search breathlessly to find their press release? I didn’t.

Eventually someone would skim the resulting stack of streaky press releases. If the headline or lede didn’t grab and hold us immediately, it was tossed into the recycle bin. Most were drenched in florid verbiage celebrating the wonder of monumental pronouncements that were of zero interest to our readers.

The Perspective Problem

As a former journalist who never studied PR, I had to reverse engineer my approach to the practice when I entered public relations. That meant identifying the interests of the audience, finding a compelling story or idea that matched that interest, and then dialing in the client’s value proposition. Over the course of two decades I have refined the approach, gut checking myself with current working journalists to make sure what my colleagues and I do remains effective. And when change is needed, we adjust.

That journalism-first perspective has served me, and my clients, well. 

It’s not that native public relations professionals, those who train for the job from the start, aren’t effective. On the contrary, the really good ones, and there are many—including among our team—bring skill and intellect that, well applied, are powerful force multipliers. And when you can teach these PR pros to think like journalists, well, the effect can be positively stunning. 

What former journalists bring to PR sets them apart from the traditional training provided in college for PR pros. Former journalists will:

  • Stress test a story or pitch concept before it ever lands in a journalist’s inbox
  • Constructively, but insistently, push back on leadership who want to promote a story with no news value
  • Not confuse a feel-good company newsletter concept for an actual newsworthy story
  • Always remember trade journalists receive 100-or-more press releases per day while mainstream news outlet reporters get as many as 300 per day, and act accordingly
  • Never forget to consider working journalists are time starved and have zero interest in doing anyone a favor
  • Filter announcements and messaging for credibility, legal exposure, source strength and headline worthiness because that was the job as they pursued enterprise stories from their newsroom days

A Nose for News

Experienced journalists-turned-PR-pros know what today’s journalists need. They know most journalists are skeptics, so they will redouble their efforts to make any press release or announcement bullet-proof and factually accurate. Quotes in a release have to say something meaningful and memorable. They push their clients to stay engaged with media rather than just reaching out with promotional announcements because credibility, availability and consistency matter to journalists looking for reliable sources. And they should have the courage to respect their clients enough to push back when an idea or story concept will fail to serve the reputation of the executive or organization well because their experience and training validate that perspective. 

In short, former journalists working at PR agencies are ideal sounding boards because they’ve had to assess countless pitches to determine real news value, and that’s a skill that never leaves the soul of a journalist. 

This skill, applied to the advocacy they undertake for clients in their PR roles, can be the difference between securing one-off or infrequent coverage and becoming a trusted, reliable and quotable source media will return to regularly.

Outwit, Outplay, Outlast: Finding New Audiences Without Sacrificing Established Ones

In August of 2000, the season one finale of “Survivor” became one of the decade’s most-watched television events with over 50 million viewers

In today’s streaming era, live viewership of that caliber is a rare achievement, especially around a reality TV event. While ratings for “Survivor” have never again reached the first season’s finale, the show is currently airing its 50th season, proving lasting power lies in its ability to evolve with the times. 

With 26 years under its belt, “Survivor” has viewers, and even contestants, who are younger than the show itself. Over the course of 50 seasons, the show has had to find ways to not only keep its audiences watching but to also draw in new, younger viewers with noticeably different appetites. 

For the producers of “Survivor”, and really any business, finding and connecting with new audiences, as well as evolving audience preferences is imperative to organization growth and long-term viability. 

Strategies for Surviving New Audience Outreach

When it comes to reaching new audiences, company leadership are best served by involving their communications teams from the jump. PR pros and comms professionals can help to guide the process ensuring any new messaging conveys a refresh, not a wholesale replacement of everything that made your product or service appealing in the first place. Consider the following tips when conducting outreach to new audiences: 

  • Stay consistent with your mission: For the first 32 seasons, “Survivor” would film in a new location, from the Australian Outback to the Amazon rainforest. But beginning in season 33, the show found a permanent filming location on the beaches of Fiji. While the logistical decision may have removed a unique aspect of the show, the competition continued to fight the harsh conditions viewers tuned in to watch. Similarly, an organization cannot forego its core value proposition in a quest to reach new audiences. Without aligning new messaging to core values, companies can run the risk of muddying their brand on their way to reach a new demographic. 
  • Understand your audience needs: “Survivor’s” New Era, targeting millennial and Gen Z viewers, has been focused on a faster play style, greater diversity among contestants and flashy twists to catch audiences by surprise. When considering expanding your audience, a good marketing and communication team will know to conduct research, social monitoring and analyses of competitor strategies to identify how and where new audiences are most likely to receive information and engage with the organization. From there, the communications team can dive deeper into a target audience’s needs to ensure new messaging will resonate.
  • Respect your existing audience: While many surface-level aspects of the game of “Survivor” have been updated over the past 26 years, core game mechanics have mostly remained. Still, certain twists like season 41 and 42’s Hourglass twist, were negatively received due to what some audience members felt compromised the game’s integrity. When companies are considering refreshing messaging around a product or with the goal of reaching new audiences, it’s important that messaging does not upset existing audience expectations. Communications pros can help organizations develop strategic messaging that acknowledges the brand’s past while connecting with its future. 

Over the course of 700 episodes, “Survivor” has consistently worked to keep the show fresh for its original audience and entice new and younger viewers. The show’s attempts to stay fresh may not always work, but it is that forward momentum that has gotten it to its landmark 50th season. 

With the right communications support to navigate different audiences and their evolving preferences, your company’s messaging will continue to resonate and fuel growth. Careful and thoughtful communication is key to ensure a brand is not left behind like a contestant with their torch snuffed out at tribal council. 

Get to Know PR Manager Logan Thompson 

Public relations is all about relationships—the people behind the stories. That’s why periodically offer blog content about our team members who work with and represent our clients. This isn’t about our professional accomplishments but who we are as people. We hope you have as much fun reading along as we do interviewing each other. 

What got you interested in public relations? 

I’ve always loved to write. In kindergarten, I wrote a two-page essay on how much I loved my dog. While I’m sure it was barely legible and probably made little-to-no sense, it’s been clear to me from that moment on that I should follow that passion. Luckily, my writing has evolved since that “essay”, but my love for putting thoughts into words has never wavered. So, when it came time for me to choose my major in college, communications was an easy choice. From there, I stumbled across an amazing internship at a PR agency where I had the opportunity to run multiple client accounts for local small businesses. I was able to put my passion for writing into practice while helping small business owners grow their presence in the community, which was very gratifying. After that experience, I knew public relations was something I’d genuinely enjoy pursuing as a career. 

Tell us about your favorite movie and what appeals most to you about it? 

As a former choir kid, one of my favorite movies is Mamma Mia! Everything from the catchy ABBA soundtrack to the picturesque Santorini cinematography is whimsical and alluring. It’s one of those movies that makes you want to drop everything, move across the world and start an entirely new life. I think that’s what appeals to me the most about some of my favorite movies, shows and books: they make you feel something. 

What was the last, best book you read and what about it spoke to you? 

One of my most recent reads was Local Woman Missing by Mary Kubica. It’s a mystery about two women who go missing around the same time. The book follows multiple timelines and is told from the perspective of a few different characters, making it highly engaging. It kept me guessing from page one, and I didn’t want to put it down. The constant plot twists left me wondering where the story would end, and when it did come to a close, it left me just as intrigued as when I started it. Thrillers and mysteries are always my favorite because they keep you on your toes until the very last second. Highly recommend Local Woman Missing! 

Tell us about a meaningful hobby or “outside of work” commitment that is important to you? 

Admittedly, I don’t have very many hobbies. I love to read, binge-watch the latest Netflix original and occasionally paint, but my favorite thing to do outside of work is spend time with my fiancé, CJ, my orange tabby, Phil, and my family. I’m the youngest of four and am extremely close with my family, so most of my free time is spent in the company of my sisters or visiting my parents on the coast of Delaware (a free beach vacation is definitely a plus). Quality time with the people I love is my biggest commitment outside of work! 

Share a fun fact about you. 

A fun fact about me is that I used to run my own reselling business where I sold vintage and pre-loved clothes online. It started as a way to clear out my closet but quickly turned into a passion project (that also happened to help me pay the bills). While it eventually fell to the wayside with work and other commitments, I hope to pick up that side gig again in my downtime and eventually have my own booth at a local market. 

Everything I Needed to Know About Business I Learned from My Summer Job  

Summer jobs are a quintessential part of many young people’s lives. While at the time those jobs are about making money, they also help build important foundational skills essential to later professional roles. So, to kick off August, we thought we would share some insights from our team and what they learned from their childhood summer jobs.  

Eileen: One of my earliest summer jobs was working the counter at the neighborhood Dairy Queen®. Lines went up the block on hot summer nights with families, rowdy kids and classmates eager to get their cones and Blizzards® I had to learn to approach a stressful situation with an I-can-do-this attitude. I wasn’t providing life-saving services, but these people wanted their DQ fix and they didn’t want to spend the whole night waiting in line. I learned to face the long line with a smile and good humor (not the other ice cream brand). I learned to embrace a sense of urgency, to listen (sprinkles or no sprinkles was critical), navigate difficult people and deliver results in a timely manner (a soft serve on a steamy day). 

Rod: I spent eight years working behind the counter at McDonald’s. It was something of a family business; my Dad was director of operations for a franchisee, and my siblings and I worked in the stores he oversaw. What nearly a decade of working at McDonald’s taught me was how to navigate personalities and bring people together for a purpose, even if it was simply about serving food quickly. Finding common purpose and getting everyone working together is a skill that–developed properly–will take you far in any profession. I also learned customer-facing work can be challenging. You have to have fun in any job you do or that job can quickly burn you out. Looking back on that long, long summer job, I find you almost only remember the good times. Another thing I learned was after the age of 12, you should not pose for pictures with anyone in a costume. Those photos will surface later in life. 

Cassidy: Here are the things I learned from my summer jobs in retail and foodservice: You catch more flies with honey than with vinegar. Sometimes the best way to deal with an overtly nasty or mean customer/client is a smile and a kind word. It often takes the wind out of their sails and defuses the situation. Second, find a way to stay busy. There is often more to the job than what is outlined in the description. If you have downtime, it can be better filled with something simple like cleaning or reorganizing. Not only will this help the business thrive, but it will also showcase your value to your employer. Finally, every role is important. From answering the phones, to properly seating guests or ensuring there is enough silverware for dinner service. Each member of the team plays an important role in keeping things running smoothly and should be treated as such with an equitable balance of respect and responsibility. 

Kate: My first consistent job was at Jimmy John’s throughout high school. It was the first time I worked on a team and saw the value of a strong one. A great team can turn even the most chaotic days into something that feels fun or at least fulfilling and builds a culture that is both productive and motivating. I also saw the impact of being set up for success, and what happens when you’re not. From a fully stocked station to a thorough and feasible to-do list, doing a job unprepared can bring on unnecessary stress, cause missed deadlines and leave clients and customers frustrated. Finally, the customer service skills I learned at Jimmy John’s planted the seed for client interactions in my career. Whether a routine interaction, or managing challenges, those early experiences taught me professionalism, patience and how to think on the fly. 

Hari: When I was younger, I worked at a local hospital helping cancer patients sign up for electronic medical records. Many of the patients were older and hesitant to have their information online. The experience taught me the value of compassionate communications and patience as I worked to explain how electronic medical records could make their lives easier and walked them through how to use their medical portal. 

Alex: I worked at a hardware store in high school, specifically in the cabinets and appliances department. Believe it or not, there’s quite a bit of crossover between that retail hardware job and my professional career. My hardware store job taught me how to manage difficult or demanding customers/people. Not everyone will be respectful, and sometimes you feel the brunt of whatever is happening in that person’s day. I learned how to stay calm under pressure, ask the right questions and keep conversations on track—even if a customer was frustrated, confused or indecisive. Encountering these interactions taught me how to respond and guide someone toward solutions without overpromising. I learned the value of smart communication. Part of my job was to design kitchens, not designer with custom drawers, etc., but pre-fab cabinets and countertops, very rudimentary. Most people who came in for design consultation had a basic idea of what they wanted, but it was our job to help bring their ideas into sharper focus. This included understanding how to communicate clearly and with conviction. 

Bianca: When I was in high school and college, I worked at my family’s seafood restaurant. In food service, you interact with people from all backgrounds, and I think it sets up those who survive the more difficult customer interactions for success later on in their professional lives. As a result of many holiday weekends, I learned how to maintain patience and focus so I could still deliver in stressful situations.  

Liz: When I was younger, I agreed to babysit two very young children, and I had no previous experience. My summer job taught me patience and listening are valuable skills in everyday life. I learned about being present and following through with questions as ways to keep everyone happy and staying on track with what needed to be done.  

John: At 15 or 16, I was a summer camp counselor where kids roamed from room to room to sculpt Play-Doh, draw, read, make cards for parents and play or watch kickball. It’s a reminder that leaving room for the brain to “play” is critical. In work settings on multiple occasions, I’ve bonded with colleagues more during 20 minutes of laser tag than sharing an office for years. The interpersonal connections that form in those moments can be priceless.

Diddy’s Silence Spoke Volumes: Why Secrets Are Toxic to Crisis Public Relations

When a brand or a public figure waits too long to tell the truth, they rarely escape the gravitational pull of a crisis unscathed. Whether it’s the ENRON scandal of 2001, Bernie Madoff’s 2009 arrest or the failed 2017 Fyre Festival, one common thread rings true; you can only evade the truth for so long.

Making recent headlines is Sean “Diddy” Combs’ ongoing public downfall. After decades of alleged abuse and misconduct from multiple sources, Combs is facing mounting legal and reputational crises. The musician and producer’s situation is a worst-case scenario from a PR perspective; a stream of headlines that could have been prevented with a wider perspective and proactive approach.

Don’t Let the Crisis Define the Timeline

In May 2024, CNN released a video of Combs from 2016 that showed a violent interaction with his former girlfriend Cassie Ventura after she filed a lawsuit against him in 2023. Allegations quickly began to accumulate, each one painting a more tainted picture than the last. CNN’s video was a turning point for Combs’ case in terms of his reputation and control of the narrative. What could have possibly been one or a few headlines became a viral cultural moment. For months, hundreds of allegations surfaced and by October 2024, an attorney announced he was representing 120 accusers with sexual misconduct allegations against Combs.

For PR to be effective, you cannot allow third parties, in this case the media, to define the narrative. This is paramount. Crisis teams are brought in to either diffuse or help to ensure a factual story, rather than lighting more fires. To do so, public relations professionals need every detail, every time stamp and every skeleton out of the closet from the very start.

Get the All the Facts Out

Secrecy is a dangerous thing in public relations. A slow cadence of new details like in Combs’ situation keeps a story alive and slowly tears down public trust. Letting the PR team know the details, and what might be out there waiting to be found, can give these professionals the tools they need to take a bit of the wind out of the media storm that just won’t seem to quit.

Speaking to your PR team could be viewed similarly to speaking with an attorney insomuch as all the details, warts and all, need to be shared with the PR team, with whom should have a non-disclosure agreement, up front. Being transparent and thorough with the crisis team early on, no matter how difficult, will help businesses avoid a slow leak of damaging stories and details. Sometimes the situation is simply bad, as in the case of Combs. Even in these scenarios, there can be a benefit to taking some measure of responsibility and trying to shape the narrative; not with spin, but with facts and taking a measure or responsibility. While doing so may not mitigate the public’s interest, it can sometimes allow you to get everything out at once which can, in some instances, shorten the lifespan of media coverage and attention. Once a crisis team is equipped with the full scope of a problem, they can work with business leaders to shape a fact-based narrative around it and try to develop a reasonable plan through the situation. Rarely can one avoid or go around a situation like Comb’s without some obvious reputational damage, even under the best of circumstances.

The Value of a Crisis Team That Knows the Right Questions

A good crisis team asks hard questions. They map out worst-case scenarios, poke holes, identify risks and prepare messaging that anticipates the next batch of headlines. They can only do so if they are brought into the room before the cameras start rolling, footage leaks and lawsuits multiply. In Combs’ case, every new, salacious detail draws more coverage and confirms what many had already assumed about the man. That’s the cost of self-preservation. Had his team had the full picture earlier, it may have been less of a sensational story, or at least less frequently publicized, and more focused on accountability.

In Combs’ case, his actions and behaviors have been further reinforced by past tragedies and altercations like his involvement in and reaction to the Heavy D & Puff Daddy Celebrity Charity Basketball Game stampede and the East Coast vs. West Coast hip-hop rivalry that allegedly contributed to the deaths of Tupac Shakur and The Notorious B.I.G. A crisis team will consider how a company’s past mistakes might be uncovered and rehashed in the media as a current crisis unfolds.

Secrets Don’t Age Well

While Combs’ case is particularly extreme for many reasons, any global brand or a public figure could find themselves in a crisis that plays out in the media. And when speaking with a crisis PR team, it is critical to lay all the facts out early. Anything left unsaid can quickly be found by the media, the courts or random sleuths on the internet. Owning the story and being forthcoming with information might not prevent backlash, but it does allow a crisis team the time and details necessary to manage a situation with clarity, compassion and some measure of control to ensure the client’s side of the story is told with care.

Four spring cleaning tasks for writers

You’ve been writing all day, right? Writing press releases. Writing carefully worded emails. Writing white papers and proposals and to-do lists and text messages and secret prayers to the gods of media coverage (and then apology letters to PETA about the Sacrificial Goat Incident).

Amir Kuckovic / Foter.com / CC BY-NC-SA

When you spend most of your waking moments stringing together words and phrases, not every strand will be unique and stunning. Perhaps Thesaurus.com is the only browser tab that never you never close. Maybe you are leaning on weak link-bait phrases, like my headline (hey, you clicked on it).

In other words, your writing has gotten stale, lackluster and rote.

Recently, I noticed this in my writing. I was editing a white paper I had written, and found one phrase repeated over and over at the beginning of sentences: “that means.” It was an unnecessary, lazy and boring transition, but there it was, again and again.

I had the good sense (for once) to understand this as a wake-up call. I took a closer look at the next few pieces I wrote and took steps to refresh my writing. This is what worked for me. Maybe it’ll work for you, too:

  • Pick out the stale bits. When editing, look for areas of your writing that aren’t terribly effective. Like me, have your transitions gotten lazy? Does it seem like your vocabulary has shrunk? Name the problem(s).
  • Refresh your reading. In many ways, you write what you read. What are you reading for work? If you go back every day to the same two blogs, you are limiting potential growth in your vocabulary and writing style. What are you reading at home? The books and magazines we read for fun inform our writing just as much as the “serious” stuff.
  • Go back to basics. Listen, you don’t actually outgrow outlining and organized note-taking. We all just think we do. You might even want to try drafting with pen and paper, just this once. As I see it, writing by hand slows down your writing process and can help you be more thoughtful about word choice and sentence length.
  • Reacquaint yourself with clients. Going back to basics can also mean going back to the beginning with your clients. If your writing about or for them has become imprecise or not particularly compelling, you may want to look back at strategy documents created when you started working with them. Make sure you understand their mission and goals — these are easy to lose sight of.

I’m curious about what other people do to solve this vague and slippery problem. Do you have any good resources, tips or advice? Share them in the comments or on Twitter (tweet @kimballpr or @sammkimball).

Photo credit: Amir Kuckovic / Foter.com / CC BY-NC-SA