Tag Archives: business

Lacing Up for Good: Enhancing Team Communication, Collaboration by Giving Back

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This Spring, the team at Kimball Hughes Public Relations is lacing up our sneakers and tracking our steps to raise funds for those in need through the Insurance Industry Charitable Foundation’s annual Step Up challenge.

We have found philanthropic activities like this not only support charitable causes, but they also enhance our employee culture, team morale, and bring us closer together. As professional communicators, we’re always striving to find the best channels for our clients to use to reach their target audiences. In a new age of remote work, channels of internal communications are changing and we’ve found one of the best ways to communicate and deepen relationships with colleagues is to work together for social good.

As we’ve all heard, giving back and volunteerism have become core tenets of businesses across industries in recent years. There is a clear business case for philanthropy, as the next generation of workers have a clear interest in working at businesses that back up their values with action. Further, recent studies have shown that customer loyalty may improve at socially responsible businesses.

We believe giving back and volunteering events that emphasize collaboration and bringing communities together find more engagement.

Our client Pennsylvania Lumbermens Mutual Insurance Company (PLM) is also getting fit and having fun while building comradery among team members and raising funds for vulnerable children and communities. Each spring, employees form a team for the Insurance Softball League of Philadelphia, which raises money for local nonprofits while gathering regional insurers for friendly softball competition. Employees have the opportunity to get to know each other outside the office, get a little exercise and breath in fresh air while helping those in need.

With the IICF Step Up challenge, employees, friends and families in and around the insurance industry can form a team and compete with one another in a fitness challenge, measuring their steps, pedal strokes, sit-ups and virtually any other activity against the teams of other companies. Kimball Hughes PR is proud to have been a part of Step Up for the past five years and we have enjoyed learning more about each team member along the way – whether it’s a penchant for morning dog walks, an after-work jog, a Peloton ride or hike through the woods.

Consider reigniting company culture with a collaborative philanthropic initiative this Spring. We’re having a blast. Check out our progress so far here:

Insurance Society of Philadelphia announces new leadership

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Dianne Salter, Beth Graber Selected to Lead 114-Year-Old Non-Profit

The Insurance Society of Philadelphia (ISOP) today welcomes two new leaders: Dianne Salter who will assume the role of chair of ISOP’s Board of Directors on July 1, and Beth Graber who assumes the role of ISOP executive director effective immediately.

Salter takes the helm of ISOP as chair with more than 25 years of insurance industry experience, including her current role as executive vice president of Corporate Insurance Services for Thomas Jefferson University, Main Line Health and Magee Rehabilitation Hospital.  She also serves as President of Mountain Laurel Risk Retention Group and Five Pointe Professional Liability Insurance Company. Previously she was executive vice president, Insurance Operations for Jefferson Health System from 2002 through 2014 and also spent 17 years providing brokerage, risk management consulting and account management services to large healthcare clients in her role as managing director of Marsh USA Inc. She is a former board chair for the Vermont Captive Insurance Association and a current board member of both the St. Joseph University Academy of Risk and Insurance and ISOP.  Salter earned her bachelor’s degree from the University of Delaware and an MBA in finance from La Salle University.

Graber joins ISOP after three years of progressively senior-level risk management roles at Keystone Foods, most recently as the $2.5 billion global food supplier’s director of Corporate Insurance and Risk Management. Previously, Graber spent 20 years in claim management for a handful of organizations, most notably Chubb. She earned her bachelor’s degree from the University of Delaware and her MBA in business and marketing from Villanova University.

The outgoing ISOP board chair and current managing partner of Willis North America in Philadelphia, John Sherlock, said the new ISOP leadership duo will bring fresh energy and new opportunities to the 114-year-old association.

“I’ve had the great pleasure of serving on the ISOP board with Dianne [Salter] and I have the utmost confidence in her leadership and vision,” said Sherlock.  He added that ISOP’s executive committee engaged in an extensive examination of ISOP’s strategic objectives to ensure the continuity and relevancy of the organization before tasking Salter and Graber with leadership roles.

“We’ve had extensive meetings, productive discussions and selected Beth [Graber] who brings both the organizational aptitude and appropriate industry insight needed to take ISOP into the future” said Sherlock. “Putting two well-qualified, energetic and ambitious leaders like Dianne and Beth at the helm of ISOP is good for our members and bodes well for the continued leadership, strength and growth of our organization.”

Both Salter and Graber have already begun developing a number of programs and initiatives they will introduce to the ISOP board immediately following Salter’s official installation as board chair. Meanwhile, the new executive director is organizing her staff at ISOP’s new headquarters in King of Prussia and preparing new series of highly focused workshops and forums on a range of topical issues such as climate change, emerging risks and workers’ compensation.

Salter, Graber and their team will also focus on prioritizing expansion of membership and programs for the NextGen group within ISOP for young professionals. And while the leadership team is new, ISOP’s continuing commitment to professional development and education of all insurance professionals within southeastern Pa., southern N.J. and DE remains central to its mission.   

Marketing on the 9/11 Anniversary? Don’t

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“When in doubt, leave it out.”

This was the sage advice of one of my first journalism professors in college. It served me well in everything from sussing out facts for news stories to drawing up guest lists for family parties. It’s also good advice for brands and organizations to consider as part of their social media policies, and their approach to anniversaries of remembrance like Sept. 11.

This week – 12 years from the attacks of Sept. 11 – we saw far too many businesses using social media to remember the fallen while also making sure you remember their products.

On The Crisis Show, which aired on the anniversary of 9/11, I joined Shel Holtz and host Rich Klein to discuss these efforts. We highlighted some of the more thoughtless attempts to newsjack the 9/11 anniversary, as well as the reactions those efforts engendered. It’s a cautionary tale of how even the best intentions on social media can fail without sound strategy, planning and a crisis response plan.

What we saw on social media on this anniversary was how tone deaf some brands can be, and how few plan for all potential outcomes. The list of offending brands – both exploitative in their efforts and those just trying to mark the day as best they could while failing in the attempt – is too long to include here.

The best advice I can share is beautifully summarized in a short online article in The Atlantic. The writer, Derek Thompson, took a page from my journalism professor’s book and offered one simple rule for advertising on 9/11: Don’t. This rule applies equally well to marketers, social media practitioners and PR pros.

The events of that day still haunt us as a nation. So brands should consider honoring the day with a moment of silence, time off for employees to participate in the National Day of Service Congress called for in 2009 or by making a charitable donation. But don’t market such efforts or your products and services. Those who mourn don’t need to hear from brands on this day.

Next year, when we mark the 13th anniversary of our national loss, I encourage brand managers everywhere to follow the prescient advice of my old professor: When in doubt, leave it out.