The Most Wonderful Time of the Year: Our Team’s Favorite Holiday Movies

The holiday season is a time for family, food and Christmas movie marathons. From the classic Rankin Bass films to cliché-filled Hallmark romps, everyone has their preferences, and as the year comes to an end, our team wanted to celebrate by sharing some of our favorite Christmas movies.

Rod: My favorite holiday movie is “It’s a Wonderful Life.” My youngest brother, Ryan, and I have watched this movie together every December since 2003. We both appreciate the story and its message about the value of family and dear friends, as well as the importance of helping others where and when you can. Other family members have jumped on the bandwagon in the years since, and it’s become a larger family tradition we all enjoy together. 

Eileen: My favorite holiday movie is “Elf.” “Buddy the Elf, what’s your favorite color?” may just become the team’s go-to phrase when picking up the phone. After watching this for years, the same jokes still crack us up! I look forward to watching it with my family year after year.

Kate: As soon as the holiday season starts to set in (which is admittedly very early in my house), my partner goes to pick up our annual Christmas PJ’s and we turn on my favorite Christmas movie, “The Santa Clause.” It was one of the few movies I never get sick of and brings me back to the years of quoting it all year long with my brothers as kids.

Bianca: “Elf” is always the first movie my siblings and I watched during the Christmas season, though our quoting along in the back of the car wasn’t as appreciated by our parents. I love Will Ferrell’s over-the-top, goofy humor alongside a very earnest story about family and belonging. Plus, it has an incredible soundtrack.

Logan: My family and I watch “How the Grinch Stole Christmas” (the Jim Carrey version) every year. Although there’s lots of debate on this remake (you either love it or hate it), the jokes are undeniably funny, and the costumes and sets are extremely well done!

Alex: There are a lot of Christmas movies that try their hand at relatable, adult humor, but few do it as well as “Elf” with Will Ferrell. I am a Will Ferrell fan, so they may or may not have played a role in my choice. Regardless, Elf is one of those feel-good movies that reminds you that joy, kindness and family are the pillars of Christmas. I try to watch it every year, but the last few years have been difficult with a toddler, but I’m optimistic we will watch it this year.

Cassidy: My favorite holiday is “National Lampoon’s Christmas Vacation.” My husband and I watch it every Black Friday as a tradition to kick off the holiday season and can quote practically every line. We like it because it takes a comical view of portraying how chaotic the holiday season can get. 

Liz: “It’s A Wonderful Life”. I enjoy old movies and this is one of my favorites to watch each Christmas. There are so many great lines in the movie and an assortment of characters to watch. It is a classic!

Paul: Tie between “It’s a Wonderful Life,” a gorgeous tale of gratitude and precious friendships, and “Die Hard,” a brilliant underdog action movie set on Christmas Eve.

John: My favorite is “Batman Returns.” Christmas, Christopher Walken and animatronic and real penguins—the early 90s were a good time. Hearing the operatic score by Danny Elfman in Batman Returns in theaters blew my mind. Clowns on motorbikes doesn’t sound like Christmastime, but Tim Burton made it so.

Get to Know PR Manager Logan Thompson 

Public relations is all about relationships—the people behind the stories. That’s why periodically offer blog content about our team members who work with and represent our clients. This isn’t about our professional accomplishments but who we are as people. We hope you have as much fun reading along as we do interviewing each other. 

What got you interested in public relations? 

I’ve always loved to write. In kindergarten, I wrote a two-page essay on how much I loved my dog. While I’m sure it was barely legible and probably made little-to-no sense, it’s been clear to me from that moment on that I should follow that passion. Luckily, my writing has evolved since that “essay”, but my love for putting thoughts into words has never wavered. So, when it came time for me to choose my major in college, communications was an easy choice. From there, I stumbled across an amazing internship at a PR agency where I had the opportunity to run multiple client accounts for local small businesses. I was able to put my passion for writing into practice while helping small business owners grow their presence in the community, which was very gratifying. After that experience, I knew public relations was something I’d genuinely enjoy pursuing as a career. 

Tell us about your favorite movie and what appeals most to you about it? 

As a former choir kid, one of my favorite movies is Mamma Mia! Everything from the catchy ABBA soundtrack to the picturesque Santorini cinematography is whimsical and alluring. It’s one of those movies that makes you want to drop everything, move across the world and start an entirely new life. I think that’s what appeals to me the most about some of my favorite movies, shows and books: they make you feel something. 

What was the last, best book you read and what about it spoke to you? 

One of my most recent reads was Local Woman Missing by Mary Kubica. It’s a mystery about two women who go missing around the same time. The book follows multiple timelines and is told from the perspective of a few different characters, making it highly engaging. It kept me guessing from page one, and I didn’t want to put it down. The constant plot twists left me wondering where the story would end, and when it did come to a close, it left me just as intrigued as when I started it. Thrillers and mysteries are always my favorite because they keep you on your toes until the very last second. Highly recommend Local Woman Missing! 

Tell us about a meaningful hobby or “outside of work” commitment that is important to you? 

Admittedly, I don’t have very many hobbies. I love to read, binge-watch the latest Netflix original and occasionally paint, but my favorite thing to do outside of work is spend time with my fiancé, CJ, my orange tabby, Phil, and my family. I’m the youngest of four and am extremely close with my family, so most of my free time is spent in the company of my sisters or visiting my parents on the coast of Delaware (a free beach vacation is definitely a plus). Quality time with the people I love is my biggest commitment outside of work! 

Share a fun fact about you. 

A fun fact about me is that I used to run my own reselling business where I sold vintage and pre-loved clothes online. It started as a way to clear out my closet but quickly turned into a passion project (that also happened to help me pay the bills). While it eventually fell to the wayside with work and other commitments, I hope to pick up that side gig again in my downtime and eventually have my own booth at a local market. 

Everything I Needed to Know About Business I Learned from My Summer Job  

Summer jobs are a quintessential part of many young people’s lives. While at the time those jobs are about making money, they also help build important foundational skills essential to later professional roles. So, to kick off August, we thought we would share some insights from our team and what they learned from their childhood summer jobs.  

Eileen: One of my earliest summer jobs was working the counter at the neighborhood Dairy Queen®. Lines went up the block on hot summer nights with families, rowdy kids and classmates eager to get their cones and Blizzards® I had to learn to approach a stressful situation with an I-can-do-this attitude. I wasn’t providing life-saving services, but these people wanted their DQ fix and they didn’t want to spend the whole night waiting in line. I learned to face the long line with a smile and good humor (not the other ice cream brand). I learned to embrace a sense of urgency, to listen (sprinkles or no sprinkles was critical), navigate difficult people and deliver results in a timely manner (a soft serve on a steamy day). 

Rod: I spent eight years working behind the counter at McDonald’s. It was something of a family business; my Dad was director of operations for a franchisee, and my siblings and I worked in the stores he oversaw. What nearly a decade of working at McDonald’s taught me was how to navigate personalities and bring people together for a purpose, even if it was simply about serving food quickly. Finding common purpose and getting everyone working together is a skill that–developed properly–will take you far in any profession. I also learned customer-facing work can be challenging. You have to have fun in any job you do or that job can quickly burn you out. Looking back on that long, long summer job, I find you almost only remember the good times. Another thing I learned was after the age of 12, you should not pose for pictures with anyone in a costume. Those photos will surface later in life. 

Cassidy: Here are the things I learned from my summer jobs in retail and foodservice: You catch more flies with honey than with vinegar. Sometimes the best way to deal with an overtly nasty or mean customer/client is a smile and a kind word. It often takes the wind out of their sails and defuses the situation. Second, find a way to stay busy. There is often more to the job than what is outlined in the description. If you have downtime, it can be better filled with something simple like cleaning or reorganizing. Not only will this help the business thrive, but it will also showcase your value to your employer. Finally, every role is important. From answering the phones, to properly seating guests or ensuring there is enough silverware for dinner service. Each member of the team plays an important role in keeping things running smoothly and should be treated as such with an equitable balance of respect and responsibility. 

Kate: My first consistent job was at Jimmy John’s throughout high school. It was the first time I worked on a team and saw the value of a strong one. A great team can turn even the most chaotic days into something that feels fun or at least fulfilling and builds a culture that is both productive and motivating. I also saw the impact of being set up for success, and what happens when you’re not. From a fully stocked station to a thorough and feasible to-do list, doing a job unprepared can bring on unnecessary stress, cause missed deadlines and leave clients and customers frustrated. Finally, the customer service skills I learned at Jimmy John’s planted the seed for client interactions in my career. Whether a routine interaction, or managing challenges, those early experiences taught me professionalism, patience and how to think on the fly. 

Hari: When I was younger, I worked at a local hospital helping cancer patients sign up for electronic medical records. Many of the patients were older and hesitant to have their information online. The experience taught me the value of compassionate communications and patience as I worked to explain how electronic medical records could make their lives easier and walked them through how to use their medical portal. 

Alex: I worked at a hardware store in high school, specifically in the cabinets and appliances department. Believe it or not, there’s quite a bit of crossover between that retail hardware job and my professional career. My hardware store job taught me how to manage difficult or demanding customers/people. Not everyone will be respectful, and sometimes you feel the brunt of whatever is happening in that person’s day. I learned how to stay calm under pressure, ask the right questions and keep conversations on track—even if a customer was frustrated, confused or indecisive. Encountering these interactions taught me how to respond and guide someone toward solutions without overpromising. I learned the value of smart communication. Part of my job was to design kitchens, not designer with custom drawers, etc., but pre-fab cabinets and countertops, very rudimentary. Most people who came in for design consultation had a basic idea of what they wanted, but it was our job to help bring their ideas into sharper focus. This included understanding how to communicate clearly and with conviction. 

Bianca: When I was in high school and college, I worked at my family’s seafood restaurant. In food service, you interact with people from all backgrounds, and I think it sets up those who survive the more difficult customer interactions for success later on in their professional lives. As a result of many holiday weekends, I learned how to maintain patience and focus so I could still deliver in stressful situations.  

Liz: When I was younger, I agreed to babysit two very young children, and I had no previous experience. My summer job taught me patience and listening are valuable skills in everyday life. I learned about being present and following through with questions as ways to keep everyone happy and staying on track with what needed to be done.  

John: At 15 or 16, I was a summer camp counselor where kids roamed from room to room to sculpt Play-Doh, draw, read, make cards for parents and play or watch kickball. It’s a reminder that leaving room for the brain to “play” is critical. In work settings on multiple occasions, I’ve bonded with colleagues more during 20 minutes of laser tag than sharing an office for years. The interpersonal connections that form in those moments can be priceless.

Get to Know Senior Advisor John Forberger

Public relations is all about relationships—the people behind the stories. That’s why we’re offering this blog series all about our team members. This isn’t about our professional accomplishments but who we are as people. We hope you have as much fun reading along as we do interviewing each other.

What got you interested in public relations?

    In the early 2000s, I led marketing teams for multiple Miami real estate developers. One role involved maintaining a steady media presence in targeted local and national outlets, highlighting our projects and CEO to attract buyers and landowners. I recognized that getting media attention on topics I was passionate about, for equally passionate people, never felt like work. Throughout my career, my favorite part of public relations has been identifying and shaping the messaging that brings companies, product lines or projects to life.

    Tell us about your favorite movie and what appeals most to you about it?

    During film school, in a galaxy far, far away, I saw Citizen Kane. Every frame and angle mesmerized me, maybe because they were still so atypical. It doesn’t look like anything else. I wonder if the care for filmmaking at that level of detail can still be possible? I like to think there is someone out there who can and is trying to do better right now. The determination to make a strong statement in cinematic history really moves me.

    Tell us about a meaningful hobby or “outside of work” commitment that is important to you?

    Maintaining the plants on the property my wife and I share is a healthy, busy hobby I look forward to. I see myself as being loyal to the plants and animals around us. In total silence, I learn something each time I go outside whether on my own or through Google Lens. The simple experience of watching pineapples change colors from green to blue to purple to gold to brown, for example, is incredible. Feeling useful to our mini ecosystem by doing things like removing invasive vines and plants is rewarding, and the bonus of all the positive health benefits that come with gardening is great!

    Share a fun fact about you.

    My wife and I have driven across nearly every Canadian province with our 17.5-year-old “super senior” beagle mix Abby. She even joined us on the ferry to Vancouver Island when we lived in downtown Victoria for a month.

    Getting Festive: Four Ways to Celebrate the Holidays with Remote Teams

    There was a time in business when office employees would get dressed up and gather with their coworkers for the office holiday party. As we know all too well, the pandemic changed everything – including those holiday parties.  

    Office holiday parties used to be a significant aspect of a company’s culture where people would bond casually and build personal relationships. Not to mention, people looked forward to the celebrations with coworkers when business dialed down for the season.

    Though traditional office parties may have fallen out of favor, we have a few ideas to help you mark a successful year and a happy holiday season with your teams near and far.

    Tis’ the season for holiday fun

    1. Take a virtual city tour with the team. Consider marking the holidays with your remote team by taking a virtual city or region tour where they can explore tourist sites around the world with a guide local to those places. There are third-party companies that provide immersive tour experiences such Unexpected Virtual Tours and many of these companies will have a range of options to choose from like European virtual tours, South American holiday and more. To complement the tour, management may choose to send team members a special delicacy from that region to enjoy together while watching the virtual tour. Many of these tours have a strong educational component as well – but at minimum a tour could be a welcome virtual escape for team members geographically dispersed across the country.
    2. Encourage a gift exchange: A holiday gift exchange where team members send gifts to each other anonymously is a great way to engage employees with low pressure. Participants can create a wish list to help guide their coworkers buying for them in the right direction. Alternatively, the team could decide to make it humorous where team members compete to send the “most useless gift” or gift the “ugliest sweater.” If employees are interested in making the exchange more interactive, they can gather virtually to guess who sent which gift.
    3. Host a game or contest virtually: A little friendly competition offers employees a chance to work together and learn something new about each other, or good old fashioned bragging rights. Businesses could opt to use a third-party company for a game of trivia or a virtual escape room where employees work together to solve puzzles. To go a step further, leadership could organize a virtual baking or decorating competition where the team meets virtually to bake or decorate the best cookie, baked good, etc.
    4. Get together in January: Though virtual options have come a long way, nothing replaces in-person get togethers where employees gather outside of the business setting. If feasible, business leaders can consider postponing holiday celebrations to January when travel and accommodations can be more affordable and plan a get together in a convenient location. Holding a celebration in January also disconnects the celebration from a specific holiday, making it more inclusive to the entire team.

    In planning any holiday fun, it’s always important to keep inclusivity in mind.Not everyone celebrates Christmas, and it is important that all team members feel comfortable and considered in holiday celebrations. Use terms like “happy holidays” and avoid the use of Santa Claus, or other holiday specific symbols in signage, cards and so on when planning for the season.

    While the holiday office party may be a thing of the past for most businesses, employees are still interested in spreading some holiday cheer and deserve to celebrate their accomplishments from the year. While lavish holiday office parties may be a thing of the past, holiday celebrations with a valued team, shouldn’t be. Cheers to a festive and fun holiday season!

    Inspired by The Bear: My Journey from the Kitchen to Public Relations

    A few years ago, I quit my job as a chef in Chicago to pursue a career in public relations. Not surprisingly, it prompted many conversations about why I was making this change. Then, in June of 2022 the emergence of FX’s hit show The Bear prompted a newfound interest and respect for kitchen professionals and their skillset, and the questions began again.   

    While The Bear is a television show dramatizing work in restaurants, it has been recognized as one of the most realistic portrayals of kitchen culture. This fresh portrayal of kitchens provides the perfect backdrop for an idea I have personally struggled to explain: Many kitchen skills and experiences are transferable to public relations work. From finding inspiration in an environment of chaos, to pushing through pressure to get a dish out (or meet a deadline) and fielding every mishap, small burn and burst pipe along the way, I’ve found these two vastly different careers have many similarities.

    Here are just a few of the ways public relations and kitchen life are not all that different:  

    Understanding the Value of Good Communications

    In a kitchen, you will often hear “corner” when someone is going around a corner, “sharp” when someone is holding a knife and walking or “heard” to convey something is understood. To some, this may seem like over-communicating, but these short, succinct communications often hold the responsibility of safety and/or clarity in a kitchen.

    In public relations, we must be acutely aware of the power of words and consider how those words will be received to support a goal. We must also work to determine the best way to communicate a message. We need to find the best way to get the audience’s attention just like the chef needs to find the best way to get the attention of their staff. This can mean finding a target audience where they want to be met and often understanding less is more. We may not use one simple word to communicate like “corner,” but we try to deliver tight, compelling messages that speak to our client’s services or thinking, while providing value to the reader.  

    Keeping Your Cool Under Pressure

    The Bear does a great job of passing on to the viewer the feeling of immense pressure that looms over a kitchen. Whether its managing ticket times, difficulties with cooks who are out of unison or struggles with finances threatening the future of a restaurant, handling pressure is a prerequisite of the restaurant industry.

    Public relations professionals are no strangers to pressure either. For one, communications professionals are depended upon for unbiased, clear-minded insight to position their clients in the best light. Whether it be in a crisis where we must move quickly while working to manage particularly sensitive situations or in daily work with deadlines looming and new opportunities arising, it’s a delicate balancing act. While these scenarios are much different than the never-ending demand of a ticket machine (see The Bear, season 1, ep 7), they require an ability to listen, prioritize, strategize, plan ahead and, of course, take a deep breath and have confidence and trust in you and your teams’ abilities to best support your client.

    Wearing Many Hats

    Multi-tasking is not a nice-to-have skill in a kitchen; it’s a must. There may be days when two people have to be the line cooks, dishwashers, expeditors and food runners.

    Public relations professionals must also master the art of multi-tasking. A public relations professional, especially in the agency environment, must have a finger on the pulse of various industries while also managing client work, maintaining relationships with clients and media, fostering new business, writing content, coordinating interviews and more. Like chefs, most public relations professionals thrive on a fast-moving pace.

    Finding Joy in the Presentation

    A good chef can prepare a simple dish and elevate it to a remarkable meal. A good chef takes pride in their creations and finds joy and inspiration in seeing people enjoy them.

    In public relations, we also take great pride in what we present to our clients – the call back from the Wall Street Journal, the resulting placements from thoughtful pitching, increased share of voice, etc. Our goal in public relations is to highlight the expertise of our clients and find the best places to do so. We strive to get our clients in front of the audiences that are valuable to them and enjoy that same thrill as the chef in seeing their satisfaction in the end. Much like a kitchen, public relations requires you to manage various ups and downs. And when it all comes together, it is incredibly gratifying.

    The shift from kitchens to public relations to some may seem like an odd transition, but what you learn in a kitchen is all about communication, balance, productivity, management and doing your best to please the customer. These are invaluable skills that can transfer to any industry. They certainly have in mine.

    Protect Your Investment: Know What to Ask When You are Hiring a Public Relations Agency

    Throughout my 20 years in public relations, I – and my colleagues – have found ourselves frequently playing clean-up after another public relations agency has failed to deliver what was promised to a client.

    When I talk with organizations that have worked with PR agencies in the past, typically six out of 10 tell me the relationship ended badly. The reasons tend to fall into a few familiar categories:

    • Poor communication between the agency and the client
    • Frequent agency staff turnover
    • Meeting senior agency leaders at the pitch meeting, but only interacting with less-experienced agency personnel after the contracts are signed
    • Lack of alignment either on strategy, content, writing quality, values and personalities

    Like any professional or personal relationship, there is likely a bit of blame to be had on both sides when an investment by both parties in achieving a successful public relations partnership fails.

    However, in my experience, often these agency hiring misfires could have been avoided if the right questions had been asked in the agency screening process. Understanding who you are hiring and establishing shared expectations from the start can help ensure the relationship starts off as strongly as possible. To do so, there are five key questions I recommend asking your potential public relations agency during the screening process, including:

    1. What distinguishes your agency from your competition?
    2. Will you include former clients in your list of references that we can contact?
    3. Who will serve as the account manager, and can we meet him or her before signing the agreement?
    4. If the plan you create for us isn’t working out, what is your pivot strategy to ensure success?
    5. Please describe your ideal working relationship with clients so we can level-set expectations both from our perspective and among the agency team.

    Additional questions you should consider asking any public relations agency you might be looking to hire should include:

    • What kind of response time can I expect from your team to my emails, texts or phone calls?
    • If the account manager isn’t a member of senior leadership, what role will leadership play in the development and execution of our public relations plan?
    • What is your process for learning about our organization, and how long should we expect that process to take?
    • How will you help us prepare for any media interviews you might secure on our behalf?
    • Can we see samples of your writing relevant to our industry or organization type?
    • What kind of time commitment should we expect to make to ensure our work with the agency is a success?
    • Please describe the frequency and type of ongoing communication you expect to have with our organization throughout the engagement.

    Asking the right questions will help you get a better sense of the agency you are potentially hiring as well as how they intend to engage with you.

    Too many business and nonprofit leaders ask questions of public relations agencies that either cannot be answered in the initial pitch meeting or demonstrate a lack of understanding of how public relations works. In our next blog, we’ll cover questions you shouldn’t ask in these initial meetings if you want to be taken seriously while also making the most of the time you do have to evaluate if the agency at the table or on a video call is a good fit.

    Remember, public relations is more than an investment of money. It’s one of time, effort and trust. Knowing what to ask will help ensure those you ultimately hire are worthy of that investment.

    Working Remotely: Creating the Perfect Atmosphere


    socialstratmatt / Foter / CC BY-SA

    Working remotely has its perks: no commute, comfy clothes, fewer distractions. But it’s key to create the right atmosphere for yourself. Choosing the right space, desk, wall color, etc. all play a role in creating the right atmosphere. Remember, your bed does not count as an office space. Below, we explore the elements that create the perfect working environment.

    Space
    If you work remotely, I cannot stress enough how important it is to create a separate work space. “Whenever possible, try to differentiate your workspace from your personal space. For instance, it’s not always the best idea to set up your desk in your bedroom, since you can get easily distracted and want to take a nap,” Curt Mercadante says on his blog.  Try setting up a spot away from distractions. If you’re tempted to take a nap, do laundry or tidy up on the kitchen, it’s probably best to avoid the bedroom, laundry room or kitchen.

    Desk ergonomics and color play a key role
    Having the right desk set up is essential. How you sit can affect your posture, productivity and comfort level. If you’re slumping over and uncomfortable, you may be less likely to perform at your highest potential. Try different desk options and see which one suits you best.

    Color can play a big role in productivity and mood. As mentioned in the Huffington Post, the color green can make you more creative. Avoid “loud” colors like red and orange – as they may be distracting and too harsh on the eyes.

    Noise
    Try setting up a spot away from noise. For example, if the front of your house faces a busy street, set up your space opposite of that. This may seem little in the scheme of things, but it’s an important factor to consider.

    All these factors play an important role in creating the ideal atmosphere and increasing productivity. What is your ideal work-at-home space?

    Photo credit: socialstratmatt / Foter / CC BY-SA