
Thanksgiving is just about here, and as people spruce up their homes for guests and brave last minute grocery trips, there is an annual wave of dread and anticipation among hosts and guests alike. No, it’s not the once-a-year conversation with your distant uncle, or your grandmother’s intrusive questions. It’s the age-old tell of a successful Thanksgiving: The turkey.
From Hollywood’s depiction of an overcooked bird puffing into smoke upon carving, to news stories of fried turkeys gone wrong, the art of cooking a turkey can place immense pressure on home chefs. Turkeys are fickle birds, with meat on multiple parts that cook at different temperatures. That paired with the mere size of most hens makes the task feel like an annual moving target.
Now, you may be wondering why a public relations agency is publishing an article about cooking turkeys. Prior to starting my career in public relations, I was fairly deep into a culinary journey when I hung up my apron as a chef de cuisine in Chicago. If there’s one commonality I’ve noticed across these two careers, it is that there are a myriad of ways to reach a goal. There is no one way to build a brand’s public relations profile, and there is certainly no one way to cook the perfect turkey. But, with a strong understanding of the factors at play and technique that allows you to pivot when things don’t go to plan, you too can inch closer to achieving the dream of satisfied table guests and the words you’ve always longed to hear: That turkey was incredible.
There are three factors to keep in mind when cooking a showstopper of a turkey:
- Preparation: Cooking a frozen turkey can be the quickest way to a dry end-product. While there are techniques that suggest it can help lock in moisture, it’s a gamble as to whether it will cook evenly and the odds are not on chef’s side. Ensure the turkey is fully thawed and brought to room temperature prior to cooking.
- Moisture: Before cooking, consider the tactic you would like to use to aid with moisture. There are several options to help with this such as wet or dry brines, rubbing butter under the skin or spatchcocking the turkey in which you remove the backbone allowing it to lay flat while cooking. You can practice some of these techniques with a roast chicken ahead of the holiday and test options before the main event. While it won’t be exactly the same, given a turkey’s size, it will get you familiar with the process.
- Rest: Arguably one of the most important steps to cooking any meat is allowing time for the cooked bird to rest. Often, people will assume this step is “just a formality” when it’s extremely important to ensure juices do not drain and dry out the turkey. Even if it’s cooked to perfection.
With these important factors in mind, you can determine how you want to cook a turkey. Let’s look at a couple of options to really bring it home:
- Roasted: Tried and true, roasting is the most common way to cook a turkey. With your oven at 325-350 degrees, you will cook it for about 15 minutes per pound. The biggest risk with this approach is the potential dryness. Consider brining the bird prior to cooking as well as basting it, in which you cover it with its own juices throughout cooking.
- Backyard fried: The riskiest of options, frying your turkey can lead to a juicy center with crispy skin. Unfortunately, mis-steps in the deep-frying process are all too common and the risks of fire or injury are certainly something to consider. Given the risks, I usually do not recommend this approach. However, if you choose to deep fry your bird, make sure the turkey is at room temperature and patted completely dry. Water or ice entering into a fryer could cause your bird to combust.
- Smoked: The least common of the three methods, some people opt for a smoked turkey. This method requires you to cook at a much lower temperature, about 225 degrees, for about double the time. While this method is more time intensive, it can yield moist meat that falls-off-the bone bound to be a crowd pleaser.
As you prepare for this holiday, don’t let the stress of preparing the turkey stop you from appreciating the day alongside your loved ones or from acknowledging all for which you are grateful. This could be the year you dazzle the crowd with an award-worthy turkey and if it doesn’t quite go to plan, there’s always next year.
From all of us at Kimball Hughes Public Relations, we wish you a safe, happy and turkey-filled Thanksgiving.











