Are You Ready for PR? Questions to Ask Yourself Before Engaging

Water is a necessity of life. It sustains us. Public relations serves a similar purpose for reputations, as it builds trust and keeps individuals and organizations top of mind. PR sustains good business. It can also protect your business when things go wrong.

But unlike water, believing you can turn the PR faucet on and off is to misunderstand how PR works. Reputations aren’t built on the occasional press release. Executives don’t find themselves interviewed by the media on the strength of a single pitch. Impactful public relations requires sustained engagement. For PR to work, you have to commit to it.

Because when you hire a PR professional or agency, you aren’t delegating work. You’re forming a partnership and understanding that related expectations and responsibilities matter.

Public relations can serve as a business development resource—strong media coverage can build credibility, open doors and reinforce a reputation among prospective clients. But PR is rarely effective when treated as a direct sales engine. Those who expect media coverage alone to drive immediate revenue are often disappointed. PR works best as part of a broader strategy that includes marketing, relationship-building and sales execution.

It’s important to gut-check whether an organization can use PR as a growth accelerator or if it risks becoming an exercise in frustration. That gut-check largely follows a series of basic-yet-important questions.

Do we have capacity to support public relations?

PR requires access to leadership, subject-matter experts and decision-makers who can provide insight quickly. Journalists work on tight deadlines and often need executive perspectives on short notice. If leaders are rarely available or approvals take days or weeks, quality media opportunities will disappear and become increasingly rare as the organization’s reliability with media fades.

Can we dedicate consistent time to the process?

Public relations is not a set-it-and-forget-it resource. Developing story angles, reviewing messaging, preparing interviews and responding to media requests requires ongoing collaboration between an organization and its agency. If internal teams don’t have time to engage regularly, even the best PR strategy will struggle to gain traction.

Are we telling important stories or just promoting ourselves?

The media is rarely interested in covering company news that doesn’t significantly impact markets. Strong PR depends on substance—innovation, new approaches to solving problems, deep industry insights or meaningful perspectives on emerging trends. If the most important part of your story is about you, your organization, your event or products or services, you likely don’t have a story the media will be interested in covering.

Do we have something important/interesting to say?

Executives who want to be seen as thought leaders must do more than comment on the news cycle. Real thought leadership requires informed opinions and a willingness to engage with the trends shaping the industry. It also requires getting out of one’s comfort zone. That doesn’t mean being controversial. But it does mean having a clear perspective on what comes next, what companies are getting wrong and forming opinions on what leaders should be considering for the future. Absent this approach, thought leadership descends into little more than a cacophony of bland, homogeneous opinions of interest to no one.

What does successful PR look like?

Public relations can support many business goals: building credibility, attracting talent, strengthening investor visibility, positioning executives as experts or helping a company stand out in a crowded market. Absent a shared understanding of what must be achieved and what success looks like, PR efforts can feel scattered and difficult to evaluate, impacting perspectives on the ROI of the engagement.

A Partnership is Required

Public relations works best as a partnership with shared goals, language and vision. Agencies bring media relationships, strategy, creativity and storytelling expertise. Organizations and their leaders bring insight, access and the spark of ideas that lead to stories worth telling. When both sides contribute the results compound over time and help sustain and grow the business.

Like a tall glass of cold water, leaders who answer these gut-check questions long before bringing in the PR pros often find themselves both refreshed and satisfied with their investment. 

For those attempting to evaluate where or how strategic communications might fit into their broader business goals, a thoughtful conversation with the team at Kimball Hughes PR can be a useful place to start.

What to Expect From a PR Partner: Debunking Common PR Myths

Public relations’ (PR) function in business can often be misunderstood. The frequent conflation of PR with marketing and advertising, which both contribute to a brand’s visibility and growth in different ways, can complicate its understanding further. Like many communications efforts, PR’s direct impact on sales isn’t easily measured, making it difficult for those who don’t understand its value to commit to consistent PR in order to take full advantage of the long-term audience-building and reputational benefits. 

Below, we’ve listed and debunked some of the most common misconceptions we see related to public relations: 

  • “PR is just putting out press releases” 

The role of PR in building a business’ reputation goes well beyond press releases. While press release writing and distribution does remain an important tactic for sharing relevant and timely business updates, press releases are not and should not be the sole method PR professionals leverage; they should be one tactic of a more strategic approach likely involving proactive pitching of thought leadership and more. Press releases should be used tactfully and strategically. An effective PR partner will avoid the “spray and pray” approach, in which press releases are distributed broadly across a myriad of publications to prioritize the quantity of placements over quality ones that reach relevant audiences and perpetuate an organization’s communications goals. Before a press release is distributed, media lists should be curated carefully to ensure only media contacts with related beats and relevant audiences are on the receiving end.

  • “All publicity is good publicity”

In today’s digital world, where an ill-timed social media post or public faux pas can catapult an everyday individual into public infamy overnight, bad press can tank careers and upend businesses. In the current news cycle, there is never a guarantee those individuals will get a chance to share their side of the story. Any good crisis PR expert will tell you negative publicity requires immediate, careful consideration for the short and long-term reputation of the individual at issue and/or the health of a related organization. 

  • “There is no ROI on PR”

As mentioned above, PR success can be difficult to measure as verified numbers regarding accurate article views are rarely shared or can be unclear. Earned media is earned not bought, which means there is no absolute guarantee of coverage as there would be with advertising or sponsored content, especially in a crowded and fickle news cycle. Our agency has had success measuring share of voice (SOV) with clients, which measures the percentage of a brand’s presence in market conversations relative to competitors. Media relations results are dictated by the given coverage and even if a PR pro sends a well-crafted, relevant pitch to the perfect contact, one breaking news story could completely disrupt their efforts. An effective PR agency will work with clients to identify what metrics are most important to an organization’s goals and report these measurements at a regular cadence. 

From media relations to crisis communications, PR can be misunderstood. At the end of the day, it’s a key component in ensuring your organization remains not only in good standing but reflects the company’s mission and draws in its audience. A good PR partner will be well-versed in how best to identify storytelling opportunities, navigate relationships with the media and position organizations in front of their target audiences. Don’t let these PR myths deter your business from committing to a PR team who will implement a consistent approach that will set your company up for media success. 

Brand Beckham: When Muddy Messaging Leads to a Brand Breakdown

Family is complicated. We have all faced our fair share of uncomfortable familial conflicts, but for most of us, those conflicts don’t end up as front-page news. The same can’t be said for the Beckham family, whose years-long family drama has consistently made headlines. 

Since Brooklyn Beckham’s wedding in 2022, gossip around the former Spice Girl-turned-fashion mogul and international soccer phenom’s dislike of their new daughter-in-law, Nicola Peltz, has circulated online. The feud came to a head in a recent Instagram post from Brooklyn, where he detailed the many ways his parents had allegedly undermined and embarrassed him and his bride on their wedding day. In the post, he also claimed Brand Beckham always came first, with the behind-the-scenes feuding clashing with the close-knit public-facing image Victoria and David had spent years cultivating. 

This isn’t the first time family feuds have turned public. Of course, the former Prince Harry and his wife Megan Markle’s separation from the Royal Family also continues to drive headlines. Such is the price of building a public image so closely entwined with your personal life, but it also reflects a larger issue that arises when brands fail to ensure internal alignment on strategy and purpose. 

Even for those whose businesses aren’t centered around family, there is valuable insight to gain from these famous family fallouts. If you’re building a brand, buy-in across your team is critical. Otherwise, if there is a public rupture, it can color your brand, stain your reputation and generate costly financial losses. Just one ill-planned comment or social media post could be enough to send the house of cards tumbling. 

Building Internal Alignment

As communication professionals, we often work with corporate partners to incorporate internal teams into long-term branding strategy. Consider the following best practices for making sure your team is on the same page with your organization’s brand narrative: 

  • Align company culture with brand identity: Team members shouldn’t only be hearing about your organization’s values amid a crisis. Those values should be visible in every aspect of the organization. If you build a company culture that reflects your external messaging, your team members have a greater likelihood of buying into it. Building and communicating a supportive, collaborative culture will incentivize team members to contribute positively to the brand’s narrative. A communications team can help drive this cultural push to build a team that genuinely has a positive view of the brand.  
  • Be direct and concise: Make the strategy and purpose behind your brand narrative and accompanying communications clear. If internal teams are working off muddied messaging, it can clog execution and increase the likelihood of communications that contradict an organization’s mission. Consider pulling together a brand book to consolidate messaging and ease your team’s access to important communication tools.  
  • Plan ahead for crises: Accidents—often in the form of poorly worded social media posts—happen. Even with the proper mitigation, there are still outside sources that could put an organization’s reputation at risk. A crisis communications partner can help formulate a plan of action, consulting on messaging and potential next steps to keep public-facing channels transparent without making you vulnerable to further speculation. 

Whether the Beckham family’s public dispute will be enough to hurt their brand’s bottom line in the long run remains to be seen. In the meantime, business leaders should learn from their mistakes and invest in culture to evaluate their team’s alignment on messaging. With the right communications partner, you can build clear and consistent messaging to reinforce your values and culture, help build your team’s confidence in the organization, empower them to handle any obstacles your brand encounters and pave the way for future growth. 

New Year, New PR Habits

Gyms across the country are cashing in on countless new memberships as New Year’s Resolutions have begun in earnest as many of us aim to make 2026 a year of personal and professional growth. Like all resolutions, it’s the follow-through that counts.

For business leaders as well, the new year provides an opportunity to start the year off with resolve to address pain points and produce better business outcomes. This includes addressing all aspects of the business from technology to operations to communication and marketing initiatives.

As PR pros focused on building brands, protecting reputations and raising awareness for our clients, we offer a few best practices here to help your business succeed in 2026 from a public relations perspective.

Building Sustainable Goals for Better Strategy

According to Forbes, more than 80% of resolutions end up failing by February. Why? We don’t build in the resources necessary to make them sustainable.

Just as someone who hasn’t stepped foot in the gym in years is unlikely to immediately run a marathon, businesses that have not invested consistently in communications will find it difficult to secure a high-profile media win with their target audiences right out of the gate. With that in mind, here are some good communications habits to incorporate in 2026 to set your business up for success in the eyes of your employees, stakeholders, clients/consumers and the public:

  • Invest in Communications: As mentioned above, building brand awareness through PR can take time as the company needs to build credibility before it can be seen as a trusted source by the media. Ensure your company is putting budget aside and support from the top either to make sure your in-house comms team has the resources they need or to engage a PR agency team who knows your specialty.
  • Commit to Transparency: Whether it’s a communications partner or an internal team, transparency about company goals and setbacks is imperative. Prioritizing candor about the organization not only builds trust among your team members but can also lead to more effective strategic planning by allowing your communications team a greater opportunity to get ahead of potential roadblocks. Transparency should also extend to your audiences, maintaining a consistent and open level of communication to ensure they don’t feel isolated or unheard.
  • Be Proactive Storytellers: Don’t wait for stories to come to you. To further build out thought leadership, identify accessible subject matter experts who can serve as effective spokespeople and provide an informed, unique perspective on topics in your industry. A good communications team will be able to work with your thought leaders to refine their ideas and get them ready for media interviews or on-camera appearances.
  • Understand your audiences: Take steps to stay better connected with your audiences’ needs, whether through improved social media engagement or more consistent brand messaging. This clarity can provide greater guidance for both internal and external communications efforts. A communications team can also be an excellent sounding board for new business decisions, ensuring they are aligned with your target audiences and reflect your branding.
  • And new for 2026, Keep AI Search in Mind: In 2025, we saw online search begin to evolve rapidly with more users relying on artificial intelligence (AI) for search and this will continue to be the case in 2026. Good communication strategies in 2026 will consider AI search in content they produce, as AI search scours the internet to produce summaries from multiple pieces of content with trusted third-party media content high on the list. Savvy comms teams will encourage content that avoids jargon and focuses on clarity.

The phrase “New Year, New Me” is commonly thrown around at the start of the new year. But it’s important to remember building better habits is no easy feat. It requires setting up resources to help you find success. To ensure your company is capturing the share of voice among your competitors you want to see and owning the conversation in your space, work with your communications team or engage a public relations agency specializing in your industry to learn their plan to build stronger audience connections in 2026.

Confessions of a Former Chef: Mastering Your Thanksgiving Turkey 

Thanksgiving is just about here, and as people spruce up their homes for guests and brave last minute grocery trips, there is an annual wave of dread and anticipation among hosts and guests alike. No, it’s not the once-a-year conversation with your distant uncle, or your grandmother’s intrusive questions. It’s the age-old tell of a successful Thanksgiving: The turkey.  

From Hollywood’s depiction of an overcooked bird puffing into smoke upon carving, to news stories of fried turkeys gone wrong, the art of cooking a turkey can place immense pressure on home chefs. Turkeys are fickle birds, with meat on multiple parts that cook at different temperatures. That paired with the mere size of most hens makes the task feel like an annual moving target.  

Now, you may be wondering why a public relations agency is publishing an article about cooking turkeys. Prior to starting my career in public relations, I was fairly deep into a culinary journey when I hung up my apron as a chef de cuisine in Chicago. If there’s one commonality I’ve noticed across these two careers, it is that there are a myriad of ways to reach a goal. There is no one way to build a brand’s public relations profile, and there is certainly no one way to cook the perfect turkey. But, with a strong understanding of the factors at play and technique that allows you to pivot when things don’t go to plan, you too can inch closer to achieving the dream of satisfied table guests and the words you’ve always longed to hear: That turkey was incredible. 

There are three factors to keep in mind when cooking a showstopper of a turkey:  

  • Preparation: Cooking a frozen turkey can be the quickest way to a dry end-product. While there are techniques that suggest it can help lock in moisture, it’s a gamble as to whether it will cook evenly and the odds are not on chef’s side. Ensure the turkey is fully thawed and brought to room temperature prior to cooking.  
  • Moisture: Before cooking, consider the tactic you would like to use to aid with moisture. There are several options to help with this such as wet or dry brines, rubbing butter under the skin or spatchcocking the turkey in which you remove the backbone allowing it to lay flat while cooking. You can practice some of these techniques with a roast chicken ahead of the holiday and test options before the main event. While it won’t be exactly the same, given a turkey’s size, it will get you familiar with the process.  
  • Rest: Arguably one of the most important steps to cooking any meat is allowing time for the cooked bird to rest. Often, people will assume this step is “just a formality” when it’s extremely important to ensure juices do not drain and dry out the turkey. Even if it’s cooked to perfection.  

With these important factors in mind, you can determine how you want to cook a turkey. Let’s look at a couple of options to really bring it home:  

  • Roasted: Tried and true, roasting is the most common way to cook a turkey. With your oven at 325-350 degrees, you will cook it for about 15 minutes per pound. The biggest risk with this approach is the potential dryness. Consider brining the bird prior to cooking as well as basting it, in which you cover it with its own juices throughout cooking.  
  • Backyard fried: The riskiest of options, frying your turkey can lead to a juicy center with crispy skin. Unfortunately, mis-steps in the deep-frying process are all too common and the risks of fire or injury are certainly something to consider. Given the risks, I usually do not recommend this approach. However, if you choose to deep fry your bird, make sure the turkey is at room temperature and patted completely dry. Water or ice entering into a fryer could cause your bird to combust.  
  • Smoked: The least common of the three methods, some people opt for a smoked turkey. This method requires you to cook at a much lower temperature, about 225 degrees, for about double the time. While this method is more time intensive, it can yield moist meat that falls-off-the bone bound to be a crowd pleaser.  

As you prepare for this holiday, don’t let the stress of preparing the turkey stop you from appreciating the day alongside your loved ones or from acknowledging all for which you are grateful. This could be the year you dazzle the crowd with an award-worthy turkey and if it doesn’t quite go to plan, there’s always next year.  

From all of us at Kimball Hughes Public Relations, we wish you a safe, happy and turkey-filled Thanksgiving.  

Get to Know PR Manager Logan Thompson 

Public relations is all about relationships—the people behind the stories. That’s why periodically offer blog content about our team members who work with and represent our clients. This isn’t about our professional accomplishments but who we are as people. We hope you have as much fun reading along as we do interviewing each other. 

What got you interested in public relations? 

I’ve always loved to write. In kindergarten, I wrote a two-page essay on how much I loved my dog. While I’m sure it was barely legible and probably made little-to-no sense, it’s been clear to me from that moment on that I should follow that passion. Luckily, my writing has evolved since that “essay”, but my love for putting thoughts into words has never wavered. So, when it came time for me to choose my major in college, communications was an easy choice. From there, I stumbled across an amazing internship at a PR agency where I had the opportunity to run multiple client accounts for local small businesses. I was able to put my passion for writing into practice while helping small business owners grow their presence in the community, which was very gratifying. After that experience, I knew public relations was something I’d genuinely enjoy pursuing as a career. 

Tell us about your favorite movie and what appeals most to you about it? 

As a former choir kid, one of my favorite movies is Mamma Mia! Everything from the catchy ABBA soundtrack to the picturesque Santorini cinematography is whimsical and alluring. It’s one of those movies that makes you want to drop everything, move across the world and start an entirely new life. I think that’s what appeals to me the most about some of my favorite movies, shows and books: they make you feel something. 

What was the last, best book you read and what about it spoke to you? 

One of my most recent reads was Local Woman Missing by Mary Kubica. It’s a mystery about two women who go missing around the same time. The book follows multiple timelines and is told from the perspective of a few different characters, making it highly engaging. It kept me guessing from page one, and I didn’t want to put it down. The constant plot twists left me wondering where the story would end, and when it did come to a close, it left me just as intrigued as when I started it. Thrillers and mysteries are always my favorite because they keep you on your toes until the very last second. Highly recommend Local Woman Missing! 

Tell us about a meaningful hobby or “outside of work” commitment that is important to you? 

Admittedly, I don’t have very many hobbies. I love to read, binge-watch the latest Netflix original and occasionally paint, but my favorite thing to do outside of work is spend time with my fiancé, CJ, my orange tabby, Phil, and my family. I’m the youngest of four and am extremely close with my family, so most of my free time is spent in the company of my sisters or visiting my parents on the coast of Delaware (a free beach vacation is definitely a plus). Quality time with the people I love is my biggest commitment outside of work! 

Share a fun fact about you. 

A fun fact about me is that I used to run my own reselling business where I sold vintage and pre-loved clothes online. It started as a way to clear out my closet but quickly turned into a passion project (that also happened to help me pay the bills). While it eventually fell to the wayside with work and other commitments, I hope to pick up that side gig again in my downtime and eventually have my own booth at a local market. 

Conference Insights: Discussions & Opportunities from the Insurance Convention Circuit

Recently I was invited to speak at the National Association of Mutual Insurance Companies (NAMIC) Annual Convention in San Diego. It was a robust agenda, with a few standout presentations including my own on crisis communications where I talked about threat awareness and shared best practices to help every comms or marketing professional better protect their organizations.

Increased capacity among reinsurers and much improved balance sheets for mutual insurers were the underlying themes of most conversations at the NAMIC Convention. Another topic that bubbled up among attendees, media interviews and breakout sessions, included the talent challenge faced by insurers. As senior leaders across the industry retire, recruiting new talent—from the high school level upward—as well as succession planning, are becoming clearer priorities for many insurers.

Getting the Most Out of Your Conference Attendance

NAMIC’s Convention is one of several conferences on my calendar this year. While conferences like this one offer a range of benefits to attendees and the companies for which they work, one of the most overlooked benefits I see as a communications professional, is the opportunity for industry leaders to take advantage of a captive and often eager conference audience: journalists. Media attendance at most conferences across a range of industries has expanded significantly since 2021 and for companies who don’t proactively engage with them, I see missed opportunities.

Our team works closely with trade and business media. They are there to interview well-versed subject matter experts (SME), not merely to produce a summary of the conference agenda. These discussions are sometimes on background, often on the record and frequently include interviews that result in print/online stories, podcasts, video streaming interviews and more. They also help build critical relationships with the media, for the SME and their employers.

For companies interested in burnishing their reputations and raising their brand visibility, these on-site media conversations are potentially the best and most productive opportunities to do so. Yet so many organizations fail to prioritize these meetings despite leadership-mandated reputational goals for the business. Those same leaders, however, must insist that their non-sales executives make time for these interviews. Lacking a leadership mandate, these opportunities will continue to be missed as these same organizations otherwise strive to increase their reputational awareness.

I urge all business leaders: As you plan your 2026 conference schedules, require each of your attending non-sales executives to block one to two hours (not much in the grand scheme of a conference) for media opportunities. The return on investment can be significant and propel your new or existing public relations efforts well beyond what you thought possible both during and after these events.

Takeaways from the College Admissions Process: It’s All about Building Your Brand 

It’s finally fall, and for over 8.5 million prospective college students across the country, application deadlines are looming.  

Long gone are the days when you simply needed decent grades to get into a good college. With the number of applicants to four-year colleges steadily on the rise, the process has only become more competitive and upped the pressure to stand out.  

Grades–while still important–can only take a candidate so far today as most undergraduate programs are placing a greater emphasis on finding well-rounded individuals, who can best market themselves through a series of essays and possibly an interview. For most high school students, this submission process is the culmination of a multiyear effort of building their resumes with extracurricular activities like clubs, sports and volunteering over the course of their high school, and sometimes even middle school, careers.  

While most readers here are likely past the days of completing their own undergraduate applications, one aspect of the process should resonate. Successfully applying to college relies heavily on how a student markets themselves—the same holds true for the future success of our own professional careers.  

Just as prospective college students can market themselves in a well-crafted application chocked full of thoughtful essays, a stellar GPA, strong SAT score and robust list of extra-curriculars activities, so too can industry leaders through thought leadership, LinkedIn engagement and speaking opportunities.  

Consider some of the following to build your own brand: 

  • Become a thought leader: Thought leadership helps to build credibility and name recognition. In our digital world, which relies on quick moments to foster connection with audiences, thought leadership can establish professionals as voices worth listening to and lay the groundwork for long-term success for both leaders and their organizations. Great places to bring this thinking to the world include LinkedIn articles and posts, company blogs and contributed articles published in industry trades. If you don’t know where or how to begin, partner with a good content writer or PR agency staffed by former journalists to help you get started.  
  • Get active on LinkedIn: Just as College students are building their own brand for the eyes of admissions leaders through applications and essays, industry professionals can take steps to cultivate a professional brand on LinkedIn. In the business world, LinkedIn is a valuable tool for posting original thought leadership as well as for sharing comments and feedback on the content of others. Find a posting cadence that fits your schedule and make sure to engage on other posts through likes, comments and reposts. Consider developing a LinkedIn newsletter to publish thought leadership and build a trusted audience among your professional network.  
  • Get out there: Just as colleges want to see students engaged in the world, so to do employers. Getting involved should be part of building your professional brand as an industry leader. Consider attending more events to stay in-the-know on the latest industry news and for more effective networking. Seek out and, when possible, take advantage of speaking opportunities where you can draw attention to your expertise. Doing so will help you stand out in a crowded industry landscape, helping to shape both the perception and eventual reality of your role as a thought leader in your space. 

Getting into college is really all about building your own brand. For individuals struggling to establish a strong connection with prospects, clients, peers or employers, a strong brand identity can help cut through the noise and set them apart. Establishing and maintaining a strong professional brand with thought leadership, a consistent LinkedIn strategy and active speaking schedule can pave the way for long-term success.  

Speaking with Authenticity: Lessons from the ‘Phillies Karen’ Viral Drama

The rules of crisis communication have changed drastically over the last decade. Crisis communication and reputation management have quickly become must-haves due to the nature of digital devices. Incidents that would once blow over in a day or even hours can snowball, fueling endless media coverage and content. Today, a story can be instantly amplified on social media; however, it can also stoke up misinformation, creating a crisis or viral drama of its own.

As caught on camera during a recent Philadelphia Phillies game, a fan demanded that a father give her a home run ball, causing a stir on social media. The father took the ball back from his young son and handed it to the woman, who proceeded back to her seat, ball in hand. The incident stirred a public manhunt to find the ‘Phillies Karen’ in question. Multiple misidentifications ensued. Interestingly, a recent study from Science reported that misinformation travels “farther, faster, deeper and more broadly than the truth.”

A comprehensive, thoughtful and tested crisis communication plan, as well as a commitment to speak with authenticity to set the record straight, are two key elements to navigate any crisis or national outrage. Here are lessons from the ‘Phillies Karen’ incident worth noting.

Get the Facts Straight to Avoid Premature Conclusions

In the case of the viral Phillies incident, social media rumors led to the false identification of a school administrator and later, a Red Sox fan, causing viral online condemnations. Both the school and the individual quickly took to social media to set the record straight, each releasing timely, clever and light-hearted, prepared statements and responses.

“The woman identified on social media as ‘Phillies Karen’ is not and has never been, an employee of the Hammonton Public Schools … Anyone who works for our school district, attended as a student or lives in our community would obviously have caught the ball bare-handed in the first place, avoiding this entire situation.”

“I’m not the crazy Philly Mom (but I sure would love to be as thin as she is and move as fast)… and I’m a Red Sox fan.”.

The falsely accused school and individual swiftly jumped in to provide clear, concise and witty posts to mitigate risk. The statements and responses provided detailed feedback on their lack of involvement.

Effective crisis communication and reputation management hinge on getting the facts straight. Viewers count on their favorite news sources and social media platforms for the latest headlines, and from there, often make quick assumptions.

During times of crisis, it’s important to align internally on key messaging before releasing any information on behalf of a brand or individual. Once an incident is on the radar, be ready to monitor for media coverage and social media mentions, and stay alert for inbound media requests as they arise.

Have a Plan and Respond Authentically

Crisis communication plans and strategies are essential for managing crisis incidents and allow brands and individuals to get ahead of potentially business damaging premature conclusions.

Incident management requires a strategic yet thoughtful approach. In addition to respecting the gravity of each situation, brands and individuals must look to protect their reputations and share the facts while staying true to their brand voice and values.

Responding with authenticity can defuse a crisis. When a predicament hits, brands and individuals can be adversely affected, even if they’re not at fault. False accusations and other misinformation can quickly diminish trust in a company or personal reputation, causing inconvenience, damage or disruptions if not corrected.

A prompt crisis communication response that is truthful and genuine without bias can be crucial for managing false news and other propaganda, as well as mitigating risk. Brands and individuals must look to set the right tone based on the incident, while also ensuring that their brand messaging and positioning are reflected.

In the case of the Phillies Karen, both parties showed integrity and accountability while also staying true to their brand voice. Their respective statements were factual, with a bit of humor sprinkled in to match the severity of the situation.

So, while memes come and go and headlines fade away, damage to a brand or personal reputation can stick around. Don’t get caught up in the internet’s next big drama—brands and individuals must have a crisis communication plan and strategy ready to mitigate potential crisis or national outrage.

Everything I Needed to Know About Business I Learned from My Summer Job  

Summer jobs are a quintessential part of many young people’s lives. While at the time those jobs are about making money, they also help build important foundational skills essential to later professional roles. So, to kick off August, we thought we would share some insights from our team and what they learned from their childhood summer jobs.  

Eileen: One of my earliest summer jobs was working the counter at the neighborhood Dairy Queen®. Lines went up the block on hot summer nights with families, rowdy kids and classmates eager to get their cones and Blizzards® I had to learn to approach a stressful situation with an I-can-do-this attitude. I wasn’t providing life-saving services, but these people wanted their DQ fix and they didn’t want to spend the whole night waiting in line. I learned to face the long line with a smile and good humor (not the other ice cream brand). I learned to embrace a sense of urgency, to listen (sprinkles or no sprinkles was critical), navigate difficult people and deliver results in a timely manner (a soft serve on a steamy day). 

Rod: I spent eight years working behind the counter at McDonald’s. It was something of a family business; my Dad was director of operations for a franchisee, and my siblings and I worked in the stores he oversaw. What nearly a decade of working at McDonald’s taught me was how to navigate personalities and bring people together for a purpose, even if it was simply about serving food quickly. Finding common purpose and getting everyone working together is a skill that–developed properly–will take you far in any profession. I also learned customer-facing work can be challenging. You have to have fun in any job you do or that job can quickly burn you out. Looking back on that long, long summer job, I find you almost only remember the good times. Another thing I learned was after the age of 12, you should not pose for pictures with anyone in a costume. Those photos will surface later in life. 

Cassidy: Here are the things I learned from my summer jobs in retail and foodservice: You catch more flies with honey than with vinegar. Sometimes the best way to deal with an overtly nasty or mean customer/client is a smile and a kind word. It often takes the wind out of their sails and defuses the situation. Second, find a way to stay busy. There is often more to the job than what is outlined in the description. If you have downtime, it can be better filled with something simple like cleaning or reorganizing. Not only will this help the business thrive, but it will also showcase your value to your employer. Finally, every role is important. From answering the phones, to properly seating guests or ensuring there is enough silverware for dinner service. Each member of the team plays an important role in keeping things running smoothly and should be treated as such with an equitable balance of respect and responsibility. 

Kate: My first consistent job was at Jimmy John’s throughout high school. It was the first time I worked on a team and saw the value of a strong one. A great team can turn even the most chaotic days into something that feels fun or at least fulfilling and builds a culture that is both productive and motivating. I also saw the impact of being set up for success, and what happens when you’re not. From a fully stocked station to a thorough and feasible to-do list, doing a job unprepared can bring on unnecessary stress, cause missed deadlines and leave clients and customers frustrated. Finally, the customer service skills I learned at Jimmy John’s planted the seed for client interactions in my career. Whether a routine interaction, or managing challenges, those early experiences taught me professionalism, patience and how to think on the fly. 

Hari: When I was younger, I worked at a local hospital helping cancer patients sign up for electronic medical records. Many of the patients were older and hesitant to have their information online. The experience taught me the value of compassionate communications and patience as I worked to explain how electronic medical records could make their lives easier and walked them through how to use their medical portal. 

Alex: I worked at a hardware store in high school, specifically in the cabinets and appliances department. Believe it or not, there’s quite a bit of crossover between that retail hardware job and my professional career. My hardware store job taught me how to manage difficult or demanding customers/people. Not everyone will be respectful, and sometimes you feel the brunt of whatever is happening in that person’s day. I learned how to stay calm under pressure, ask the right questions and keep conversations on track—even if a customer was frustrated, confused or indecisive. Encountering these interactions taught me how to respond and guide someone toward solutions without overpromising. I learned the value of smart communication. Part of my job was to design kitchens, not designer with custom drawers, etc., but pre-fab cabinets and countertops, very rudimentary. Most people who came in for design consultation had a basic idea of what they wanted, but it was our job to help bring their ideas into sharper focus. This included understanding how to communicate clearly and with conviction. 

Bianca: When I was in high school and college, I worked at my family’s seafood restaurant. In food service, you interact with people from all backgrounds, and I think it sets up those who survive the more difficult customer interactions for success later on in their professional lives. As a result of many holiday weekends, I learned how to maintain patience and focus so I could still deliver in stressful situations.  

Liz: When I was younger, I agreed to babysit two very young children, and I had no previous experience. My summer job taught me patience and listening are valuable skills in everyday life. I learned about being present and following through with questions as ways to keep everyone happy and staying on track with what needed to be done.  

John: At 15 or 16, I was a summer camp counselor where kids roamed from room to room to sculpt Play-Doh, draw, read, make cards for parents and play or watch kickball. It’s a reminder that leaving room for the brain to “play” is critical. In work settings on multiple occasions, I’ve bonded with colleagues more during 20 minutes of laser tag than sharing an office for years. The interpersonal connections that form in those moments can be priceless.