If you manage social media accounts for clients and for your company, sometimes it’s easy to forget to take some time to review each social media account. We often forget that we can always make improvements, make additional connections, etc. With summer coming to a close in a few weeks, now is a good time to review your current social media platforms to see how you can make the most out of your accounts.
Here are a few suggestions when you review your accounts:
Follow/unfollow accounts on Twitter. Did you meet a few new faces at conferences over the summer? If so, connect with them. Are you attending any conferences this fall? Connect with relevant speakers in advance to make the most out of upcoming conferences.
Browse to make sure everything is accurate.You can never browse your accounts social media platforms enough! Make sure all information is accurate. Did your company just celebrate their 30th anniversary? Ensure you have the correct number of years on social media platforms. Are your hours of operation accurate on Facebook? Did your office just change locations? Make sure platforms state the new address.
Now that users have access to Graph Search, make sure your Facebook is easily recognizable and you’re easy to find. Do photos contain specific locations? Does your page have an address? Have hours been added? Have you added categories to your page?
Ask yourself what overall improvements can I make. Does my cover photo need a facelift? Could my biography on Twitter use some updating? Is my content stale on some of my platforms?
Those are just a few suggestions. When is the last time you reviewed your social media accounts?