Let’s face it, no one wants to read a novel on Facebook. Who has the time? Shorter is sweeter. People tend to gravitate towards shorter, more simple posts. To honor that shorter is indeed sweeter, I’m keeping this short.
Convincing your Clients Shorter is Sweeter
Some clients tend to post long updates and it can be difficult to sway a client in the “right” direction. Given how quickly people scan their news feeds it’s important to get to the point right away and drive more traffic to your posts.
Here are some tips to help convince your clients:
- Show clients examples of what other pages are doing. Are shorter posts receiving more feedback? Chances are yes!
- Give them the facts. (see below)
- Remind them that posts cut off on Facebook and you must select, “See More” to view the rest of the post. Chances are if someone sees the word, “See More,” they are going to pass and move on to more succinct information.
- Ask them what posts they tend to view on their news feed. Most likely, they stick to the shorter posts with only occasional exceptions.
- Remind them only a sentence or two will appear in the Ticker on the right side of the news feed.
- According to Social Media Today, nearly 70 million people will access Facebook from their phones each month. People don’t want to scroll forever to read lengthy posts. Advise your clients accordingly.
It’s a Fact
It is a fact shorter posts receive more likes, comments and shares. According to Facebook.com, “Posts between 100 and 250 characters get about 60 percent more likes, comments and shares.”
Time is everything. It’s important to realize people often multitask while viewing updates. They don’t have time to read wordy posts that seem to go on forever. If you want to run a successful page and receive more feedback on posts, keep them informative but short! And remember, just because a post is shorter doesn’t mean it doesn’t have substance. You can still provide exceptional content through short posts. Have you had more success with shorter posts?