As online retail continues to evolve in the wake of the pandemic, Kimball Hughes Public Relations sat down with a leader in the ecommerce space, Obviyo VP of Marketing Ben Virdee-Chapman, to discuss where the industry may be headed in the coming months. Obviyo, formerly Hi-Conversion, offers ecommerce merchants a hyper-personalized ecommerce experience, using customer data and machine learning to better address shoppers needs.

Here, Chapman shares how the industry will evolve in the next 5 to 10 years, including how the purchasing marketplace will change, whether we can expect greater accuracy in online shopping in the years to come and if brick-and-mortar is dead to today’s online retail shoppers.