Suitelife “Rest Insured” Campaign Takes First Place at NAPSLO Annual Meeting
West Chester, PA. — Oct. 2, 2013 — Venture Insurance Programs (www.ventureprograms.com) today received first place in the NAPSLO Marketing Campaign Awards. This is the second award the program administrator received for their “Rest Insured” marketing and advertising campaign, which promotes their Suitelife program to hotels and resorts.
The “Rest Insured” campaign reflected the upscale branding of the properties served by Suitelife, while offering peace of mind through a specialized insurance program. The campaign included an email blast, advertising and direct mail featuring a Godiva gift box as a “taste of the Suitelife.”
The campaign was created by Vertibrands (www.vertibrands.com), a full-service marketing agency specializing in program administrators and the insurance sector. NAPSLO Marketing Campaign awards are judged by the Insurance Marketing and Communications Association (IMCA) Showcase Awards creative judging team.
The award was presented to Michael Rogers, Executive Vice President Venture’s property unit, at the NAPSLO Annual Convention in San Diego. NAPSLO, the National Association of Professional Surplus Lines Offices, Inc. (http://www.napslo.org), is a national trade association representing the surplus lines industry and the wholesale insurance distribution system.
About Venture Insurance Programs
Venture Insurance Programs (www.ventureprograms.com) is a leading program administrator that designs, underwrites and distributes industry-specific insurance packages. Based in West Chester, Pa., Venture has underwriting alliances with the world’s leading carrier groups, including Chubb, Allied World, QBE, RSUI, USLI, Zurich North America and Lloyd’s of London. Founded in 1993, Venture provides specialty insurance packages for select vertical industries—including golf and country clubs, golf destination resorts, hotels, resorts, hunting and fishing lodges and city and social clubs.