Public relations seen as viable, affordable post-recession marketing says agency president
Announcing the addition of three new clients to its roster today, Kimball Communications president Gary Kimball says the Lehigh Valley public relations agency’s string of new business wins is further evidence, in part, that businesses are looking to public relations as a central element of their post-recession marketing plans.
“For many small to mid-size organizations, the Great Recession ended the days of budgets dedicated exclusively to advertising,” said Gary Kimball, president of Kimball Communications. “What we’re seeing now is a better and more diversified marketing mix. This includes a reduced emphasis on paid media or ads, smarter use of owned and shared media, which ranges from newsletters to social media, and a growing appreciation for earned media or public relations.”
Three companies subscribing to Kimball’s assessment of marketing that recently signed with the agency include:
- Shaving Grace Barbers, a chain of tonsorial parlors headquartered in Philadelphia offering an old-school barbershop experience with a few modern, achievable luxuries for today’s sophisticated male. Kimball Communications will handle the chain’s public relations work and serve as an advisor for the company’s social media efforts.
- Easton Lean Tools, a new brand of ergonomic products designed to improve the lives and productivity of manufacturing workers from Innovative Office Products. The Easton, Pa.-based manufacturer hired Kimball Communications to assess its social media opportunities and lead its ongoing public relations efforts as it launches a series of new products.
- The American Association of Managing General Agents (AAMGA), an international, professional trade association representing the wholesale insurance marketplace. Based in King of Prussia, Pa., AAMGA has engaged Kimball Communications to advise its Board of Directors on a range of internal and external communications matters.
About Kimball Communications
Kimball Communications (www.kimballpr.com) is a results-driven, public relations agency with offices in Easton, Pa. and Charleston, S.C., dedicated to serving the individual public relations needs of every client. Founded in 1995, the agency provides innovative public relations and social media solutions to a variety of clients. Visit us on Facebook (www.facebook.com/kimballpr) or on Twitter (@kimballpr).