Cision, one of the world’s most prominent global media intelligence companies, recently reached out to the newest addition to the Kimball Communications team, Eileen Coyne, to talk about public relations.

In her interview, Eileen discusses the importance of creating meaningful content, insights for relationship building and the all-important need for strong writing skills in the world of PR.

Click here for the complete interview between Cision and our own Eileen Coyne.